Augmented Reality Testing & Development

July 27, 2012

During non-project time, I like to get stuck into some to something further my skills, improve my portfolio,  or sometimes to do something different. Recently I have been pondering the use of augmented reality applications.

I have always had an interest in real-time applications, mainly architectural walk-throughs or gaming, but augmented reality feels more exciting and more engaging than walk-thoughs. The idea that you can hold something digital in your hand, or view the world around us differently to what is perceived by our eyes, is a very strange concept. It’s also something very hard to explain unless you can show someone, but I guess this is the same for 99% of new technology.

The other reason why I’m taking an interest to augmented reality is the craze with “3D” TVs and films. “3D” TV isn’t really 3D, it’s just some added effects to try to trick our brains into adding depth to what we are seeing, and to be honest, I think it ruins good films, and is a gimmick to sell bad films.

Augmented 3D, or even 2D, is different, and allows the user to see the content how ever they wish (to an extent). This for me is 3D, and this is what makes it exciting.

This quick video shows 3 examples I have put together to simply explore the workings and possibilities of actually making something useful and deliverable. The main aims for these test was to see how well it worked on various media, how quickly an app could be made and to try to see it’s limitations. All of the tests are very basic, but each explores different techniques and features.

Ard Digital | Augmented Reality Test 01 from ArdDigital on Vimeo.

Ikea’s 2013 catalogue looks like it will feature some augmented elements, as well as links to videos and other content. I believe this is Ikea’s way to get customers to interact on-line and through their mobile, rather than using augmented reality as a tool, which is fair enough, so long as it engages and doesn’t become tedious or boring.

So the future does look slightly more augmented, but will we see much more in the coming years? The technology is here and evolving fast, but maybe it needs a games console, film, or something else to really spark it off. Sony are creating the Wonderbook, a Harry Potter augmented story telling game, using a magical book, allowing the user to interact with the game. Maybe this will be a massive hit, or maybe it will pass by as simply “another game for kids”. The possibilities of augmented reality, for me, are very interesting, and I can’t wait to experience some real 3D in the coming years!

Be sure to keep an eye out on my blog for more updates, and testing, as I’m sure there’s more to come!

 

Deano

 

Sources –

http://www.wired.com/gadgetlab/2012/07/ikeas-augmented-reality-catalog-lets-you-peek-inside-the-malm/

http://www.bbc.co.uk/news/technology-18327724