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CGI visualisation

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective. So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure! But what's the

Food CGI McDonalds Marketing Advertising

Is no where safe? CGI food in adverts?

I had a thought whilst watching the adverts (well someone has to watch them right?!). We know CGI is used in all kinds of advertising, from cars to iPhones. But what about food? https://www.youtube.com/watch?v=wDfCLi3JZcQ It was this latest advert from McDonald's (chocolate milkshake is my guilty pleasure), where

Interior CGI Bedroom Luna Visualisation

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked "Do you have any room sets we could use?" And the simple and honest answer is "No"   There is ONE reason why. It's too much of a compromise, with little advantage. Let me explain. Our digital room sets are built to visualise a product. A room

Kitchen Fredericsburg Interior CGI Visualisation Digital Room Set

Finished Friday // Fredericsburg CGI Interior Visualisation

How do you explain how an interior space will look following a fantastic refurbishment? With amazing images, right? We were commissioned to create 3 interior visualisations to preview the gym, kitchen and lounge areas of this re-development. A detail spec, drawings and brief was supplied, and we did

Virtual Reality misunderstood

Virtual Reality // The Misunderstood Medium

Fantastic Tech New tech is fantastic. It changes on a daily basis, and brings us new and exciting things. But virtual reality can almost seem like it stumbles and trips way too often. Let's not forget that VR isn't anything new, Oculus Rift was funded on Kickstarter

Punch Infinity Interactive Configurator Survey Draw

Punch Infinity Survey // We have a winner!

Earlier today, on Instagram Live, I drew a winner from the folk who completed the Punch Infinity survey. For those that don't know, the survey was a way to get people's thoughts and opinions on Punch Infinity, our interactive configurator. We will work through the data,

Home Punch Infinity Interactive Configurator Regent Road Bathrooms 02

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post. The Future! Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced.

Architecture Visualisation CGI Illustration Aerial London Residential Office Arch Viz

Finished errr Monday // Dudden Hill Lane // Architectural CGI Visualisation

Dudden Hill Lane // Architectural CGI Visualisation Our client has plans to develop a North London builders yard into a fantastic residential and office space development. In order to explain their designs, they commissioned 2 CGI illustrations. The first visualisation shows the positive impact the proposed design will

AR is dead, long live AR!

Augmented Reality is Dead?!   OK let me explain. AR definitely isn't dead, but a shift is occurring, and this is my prediction - "AR over the next 12 months, augmented reality will become more commonplace, useful and integrated into our everyday lives than ever before."   Augmented Reality (AR)