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Punch Infinity – Why?

  Punch Infinity - Why? Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post. Why? The standards of product configurators can be poor at times. I felt that big improvements

3 great ways to make your CGI budget go further

3 great ways to make your CGI budget go further Over the past few years we've noticed that there's been a culture shift; people and businesses are becoming more and more concious of their CGI budgets. I can understand and empathise with those folk, we're a business

Stock and Custom 3D models in CGI Visualisations

Throughout my CGI work, the scenes I create will be primarily populated with the building or product, but to set the scene props, landscapes, entourage, etc are added. These items, big or small have to be created and added to the 3D scenes. Sometimes we use

Interactive Configurator Launched

Over the past few months, I have been working with a web development team to create a new interactive application, which utilises the flexibility of CGI with some web programming magic. We wanted to create an application to allow users to interactively configure anything, then

Digital Room Sets Will Never Be Built

"Digital room sets will never be built." This is a realisation I had whilst working on a current digital room set project, and it's not something I've ever thought about before. With architectural visualisations and product CGIs, the purpose of a 3D visualisation is to preview