Punch Infinity - What is it?
At the start of this year we completed Punch Infinity, our interactive configurator, to make it easy for customers to easily allow our clients to visualise products.
In this mini series of blog posts I’ll be answering why, what, how and the future plans by picking the ONE thing that really focused a Punch Infinity into what it has become.
What is Punch Infinity?
Punch Infinity is an interactive configurator that helps businesses show their customers their entire product range or variations, whilst generating leads and to help assist marketing and sales.
Often customers can’t envisage different products, variations or finishes, especially when they're only presented with tiny swatches, sample pots or thumbnail images.
You could think of Punch Infinity as an interactive photo, where customers can interact, change and visualise entire product ranges, colours variations and finishes.
Enabling customers visualise their choices is great for customer confidence, which can lead to enquiries and sales.
But Punch Infinity isn’t just pretty and easy to use, it’s also incredibly functional. Punch Infinity can drive enquiries, help build a social following, and assist staff with their sales, but we'll dig into that in a moment.
What is an interactive configurator?
In a nutshell, an interactive configurator is a way for users to visually change and configure a product or product range.
You might use an interactive configurator to help you choose something such as a car or kitchen. A product might be available in different, styles, finishes, colours or components and so on and an interactive configurator could help you to visualise what you're planning to buy.
Interactive configurators aren't generally design tools. You can't re-design a car, or move kitchen cabinets around. For this kind of thing you need a specific piece of software to build the components. These "builder" tools generally lack visual quality (although I'm 100% sure in a few years they'll be near "photo-realistic" in quality). Design tools, unlike interactive configurators, can also be time consuming and require a certain level of knowledge of the thing you're building, and knowledge of the software itself. They're great for making sure you're kitchen will fit, but not great for marketing a product range.
How does Punch Infinity show different products?
We developed Punch Infinity to allow any business to easily show any product range or variation.
Punch Infinity is a system. What's shown in the configurator is completely up to you. In our demos you can see a kitchen, office chair and bathroom set. These all use Punch Infinity, but the imagery is bespoke to that configurator.
For example, if you are a bathroom retailer, chances are you'd want to have a room set that reflects your style, and of course your own products. We can create a bespoke digital room set using our CGI expertise, populate it with your products and create a configurator for your product range.
So, what's Punch Infinity's ONE Thing?
Our ethos is always to make anything we do as easy as possible, whether that's for the end user or our clients. Punch Infinity has been designed, tested, developed (numerous times!) to make the experience as easy and as simple as possible.
And that's been Punch Infinity's the ONE thing.
Punch Infinity had to be easy to use. It doesn't matter how fancy the visuals are or how in-depth the functions are, if people can't use it then it's failed.
Without ease of use, customers can't feel confident in their choices and are less likely to enquire or make a purchase.
What Makes Punch Infinity Different?
Firstly, Punch Infinity is readily available to anyone. Businesses don't have to develop (and pay) for a new configurator. Hiring programmers and developers can be very time consuming and costly (trust me on this!). Punch Infinity is ready to go. We create and upload the CGI imagery, and that's it. No programming or technical input required!
We've also made sure that Punch Infinity works on most modern devices, such as PCs, iPads and smartphones. Accessibility was also high on our priority list when creating Punch Infinity.
Punch Infinity has great functions too, such as save, share, print and enquire built in. These functions make it easier for customers and sales folk to continue down the route to a purchase. Detailed product information can also be shown too, without leaving the configurator.
Punch Infinity is an easy to use, accessible interactive configurator, available for any business selling a product range, or products with variations.
It's an ideal lead generation too, giving confidence to customers by ditching out dated swatches and thumbnails.
The built in functions make sure it's not only visually great, but also very practical with you marketing and sales.
If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.
Next in the blog series
Punch Infinity - Why? (Coming soon).
Punch Infinity - How? (Coming soon).
Punch Infinity - The Future (Coming soon).