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The Importance of Not Standing Still

https://www.youtube.com/watch?v=dgT88wAIY6Q Sound on folks, and take a look at the latest showcase. It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area. Many folk

VR Hits The Arcades, and it’s an obvious hit!

Recently I blogged out the Alton Towers Galactica ride, which is a mix of a real roller coaster and virtual reality. I thought the initial concept was great, you could fly through virtual worlds, and experience the G forces from the roller coaster. However it

CGI visualisation

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective. So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure! But what's the

Food CGI McDonalds Marketing Advertising

Is no where safe? CGI food in adverts?

I had a thought whilst watching the adverts (well someone has to watch them right?!). We know CGI is used in all kinds of advertising, from cars to iPhones. But what about food? https://www.youtube.com/watch?v=wDfCLi3JZcQ It was this latest advert from McDonald's (chocolate milkshake is my guilty pleasure), where

Interior 3D CGI Visualisation Illustration Klio Office

Finished Friday // Klio // CGI Visualisation & Animation

Another cracking interior CGI project to show you!   To help art.com market and promote Klio, their fantastic answer to streaming beautiful art to your house or office, we produced several images and a short animated clip. https://www.youtube.com/watch?v=ml-61KRNlcM   The Klio is available in different styles, so that needed

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

Punch Archive

Turning a tedious task into a joyful habit!   https://www.youtube.com/watch?v=KrN_vI5QTCU&feature=youtu.be If you're like me, admin work, can be tedious, slow and not fun. But part of the advantage of CGI work is that digital assets, such as furniture, flooring, and even decor finishes, can all be re-used again

Finished Friday // Evolution // CGI Motion Graphic Animation

Stand still and you're irrelevant. Why not evolve? This r&d piece explores the need to evolve, grow and push ourselves beyond current capabilities. Check out the full project on the Behance page. This side project also features in the R&D section too.   Thanks, Dean

Our First Project to Mix CGI VR and Live 360 Footage

We love a challenge, so when our friends at Superla came to us and said they want to combine CGI VR with live 360 footage for a distracted driving campaign 360 video we said "hell yes!" The concept behind the video is simple - distracted driving