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AR is dead, long live AR!

Augmented Reality is Dead?!   OK let me explain. AR definitely isn't dead, but a shift is occurring, and this is my prediction - "AR over the next 12 months, augmented reality will become more commonplace, useful and integrated into our everyday lives than ever before."   Augmented Reality (AR)

Burger King’s Disruptive Augmented Reality Marketing

Burger King's Disruptive Augmented Reality Marketing https://www.youtube.com/watch?v=lhXW8_7CaHM Augmented reality is slowly, but very effectively, being using in marketing campaigns all around the world. We love augmented reality, and truly believe it's going to be a massive medium in the not so distant future. One recent campaign for Burger King

Augmented / Virtual Reality Command Centre Concept

New tech excites me, and this augmented / virtual reality project created for BAE Systems is something I'm massively impressed with. In an episode of Click, a BBC tech based show, they look at how augmented and virtual reality work in partnership to give the

Augmented Reality Testing & Development

During non-project time, I like to get stuck into some to something further my skills, improve my portfolio,  or sometimes to do something different. Recently I have been pondering the use of augmented reality applications. I have always had an interest in real-time applications, mainly architectural walk-throughs or