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cgi a/b testing illustration 3d visualisation

Idea // A/B Testing though the magic of CGI

A/B testing is nothing new. You give folk two (or more) options, and see how they react. You then have a good idea which one version to push to your customers, clients or users. Icons made by prettycons from www.flaticon.com   Digital A/B testing is often used when

Interior Kitchen CGI 3D Illustration Visualisation KBB

Finished Friday // Samerson Kitchen // Interior Kitchen CGI

Samerson Kitchen // Interior Kitchen CGI Finished Friday this weeks brings this beautiful interior space, which draws inspiration from modern kitchen design, with a mid-century twist. The full project can be found on our Behance page.   And if you'd like to know more about the project, are thinking

CGI visualisation

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective. So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure! But what's the

Interior CGI Bedroom Luna Visualisation

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked "Do you have any room sets we could use?" And the simple and honest answer is "No"   There is ONE reason why. It's too much of a compromise, with little advantage. Let me explain. Our digital room sets are built to visualise a product. A room

Home Punch Infinity Interactive Configurator Regent Road Bathrooms 02

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post. The Future! Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced.

AR is dead, long live AR!

Augmented Reality is Dead?!   OK let me explain. AR definitely isn't dead, but a shift is occurring, and this is my prediction - "AR over the next 12 months, augmented reality will become more commonplace, useful and integrated into our everyday lives than ever before."   Augmented Reality (AR)

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

Punch Archive

Turning a tedious task into a joyful habit!   https://www.youtube.com/watch?v=KrN_vI5QTCU&feature=youtu.be If you're like me, admin work, can be tedious, slow and not fun. But part of the advantage of CGI work is that digital assets, such as furniture, flooring, and even decor finishes, can all be re-used again