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The Importance of Not Standing Still

https://www.youtube.com/watch?v=dgT88wAIY6Q Sound on folks, and take a look at the latest showcase. It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area. Many folk

VR Hits The Arcades, and it’s an obvious hit!

Recently I blogged out the Alton Towers Galactica ride, which is a mix of a real roller coaster and virtual reality. I thought the initial concept was great, you could fly through virtual worlds, and experience the G forces from the roller coaster. However it

CGI visualisation

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective. So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure! But what's the

Virtual Reality misunderstood

Virtual Reality // The Misunderstood Medium

Fantastic Tech New tech is fantastic. It changes on a daily basis, and brings us new and exciting things. But virtual reality can almost seem like it stumbles and trips way too often. Let's not forget that VR isn't anything new, Oculus Rift was funded on Kickstarter

Punch Infinity Interactive Configurator Survey Draw

Punch Infinity Survey // We have a winner!

Earlier today, on Instagram Live, I drew a winner from the folk who completed the Punch Infinity survey. For those that don't know, the survey was a way to get people's thoughts and opinions on Punch Infinity, our interactive configurator. We will work through the data,

Home Punch Infinity Interactive Configurator Regent Road Bathrooms 02

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post. The Future! Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced.

AR is dead, long live AR!

Augmented Reality is Dead?!   OK let me explain. AR definitely isn't dead, but a shift is occurring, and this is my prediction - "AR over the next 12 months, augmented reality will become more commonplace, useful and integrated into our everyday lives than ever before."   Augmented Reality (AR)

Punch Infinity – Why?

  Punch Infinity - Why? Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post. Why? The standards of product configurators can be poor at times. I felt that big improvements