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The Importance of Not Standing Still

https://www.youtube.com/watch?v=dgT88wAIY6Q Sound on folks, and take a look at the latest showcase. It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area. Many folk

cgi a/b testing illustration 3d visualisation

Idea // A/B Testing though the magic of CGI

A/B testing is nothing new. You give folk two (or more) options, and see how they react. You then have a good idea which one version to push to your customers, clients or users. Icons made by prettycons from www.flaticon.com   Digital A/B testing is often used when

Interior Kitchen CGI 3D Illustration Visualisation KBB

Finished Friday // Samerson Kitchen // Interior Kitchen CGI

Samerson Kitchen // Interior Kitchen CGI Finished Friday this weeks brings this beautiful interior space, which draws inspiration from modern kitchen design, with a mid-century twist. The full project can be found on our Behance page.   And if you'd like to know more about the project, are thinking

Inspiration // Redbrick Mill

I find inspiration comes from anywhere, but sometimes taking a literal step into an inspiring space is a fantastic way to broaden your mind. So last weekend I paid a visit to the fantastic Redbrick Mill. Redbrick Mill is a high-end department store for the likes of

Dobb Lane Architectural CGI Illustration

Finished Friday // Dobb Lane Architectural CGI Illustration

We've had the pleasure of working cracking local development with a local architect and developer to visualise the 2 new properties. 3 images have been commissioned, and will go along side their marketing material to build interest, enquiries, and hopefully sell the houses before construction has

CGI visualisation

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective. So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure! But what's the

Food CGI McDonalds Marketing Advertising

Is no where safe? CGI food in adverts?

I had a thought whilst watching the adverts (well someone has to watch them right?!). We know CGI is used in all kinds of advertising, from cars to iPhones. But what about food? https://www.youtube.com/watch?v=wDfCLi3JZcQ It was this latest advert from McDonald's (chocolate milkshake is my guilty pleasure), where