13/07/2016No Comments

You’ve Been Tango’d! Google Tango that is! Google’s Augmented Reality

Google Tango Augmented Reality is another leap for new tech, and it's pretty exciting!

I love this industry, and Google's new augmented reality (AR) makes us very excited! Why though? Augmented reality is when a virtual image, text data, etc is overlaid into the real world. The easiest way to do this is to point your smart phone at a tracker (a unique image), and your phone recognises this tracker and overlays the virtual image into the real world on the screen of your phone. Ikea did this very sucessfully with their app, check it out here http://www.gizmag.com/ikea-augmented-reality-catalog-app/28703/

The only problem with this method of AR is that the camera on your device needs to see a tracking image (like the Ikea catalogue). Google Tango doesn't! Now that's impressive!

How it does it is probably something very technical, and I assume it uses some kind of 3D scanning to gauge depth and distance, but developing hardware isn't our thing, so I'm only guessing. What I do know is that this is a real game changer for AR. By removing the need for tracking images means we could, in theory, overlay virtual worlds into the real world much much easier. It's also interesting to read that Tango can also measure. Imagine if we take the Ikea concept, but say develop a feature where a user holds their Tango device at a room, and the app then selects tables which would fit in the space. There'd be no need for that tedious process of measuring a space, reading the dimensions in a catalogue, and then hoping it all fits OK!

Google Tango AR Augmented Reality 3D CGI

Augmented reality has huge potential in education and marketing. The need to engage and excite people is very important and AR can help. It can make seemingly dull experiences very exciting. Take kids to a museum and they'll probably look forward to their pack lunch and gift shop, but if you make the experience exciting and engaging they'll probably forget all about their cheese sandwiches! In Google's promo video the kids visit a museum, and use Google Tango AR to see a T-Rex come to life, and also display further info for them to read and learn. This may not engage or excite a group of OAPs, but the beauty of digital content is that each AR experience can be tailored different users.

Google Tango AR Augmented Reality 3D CGI

If we look at the area we primarily work in, marketing architecture and products, augmented reality could really be a great tool to use. Imagine walking around a house or residential development with a Google Tango style app. Whilst the parents are using it to learn about the boring stuff like energy efficiency, crime rates, or even the choice of carpet colours, and the kids could see where their new school could be, learn about local clubs and groups, or how high the new swing goes in the near by park!

Google Tango is a very interesting development, and we'll be watching it very closely. There's only one device at the moment that's Tango enabled, and that's the Lenovo Phab 2 Pro, but I'm sure more will follow very soon. Imagine the Samsung GearVR with Google Tango, my mind's already blown!

Dean

27/07/2012No Comments

Augmented Reality Testing & Development

During non-project time, I like to get stuck into some to something further my skills, improve my portfolio,  or sometimes to do something different. Recently I have been pondering the use of augmented reality applications.

I have always had an interest in real-time applications, mainly architectural walk-throughs or gaming, but augmented reality feels more exciting and more engaging than walk-thoughs. The idea that you can hold something digital in your hand, or view the world around us differently to what is perceived by our eyes, is a very strange concept. It's also something very hard to explain unless you can show someone, but I guess this is the same for 99% of new technology.

The other reason why I'm taking an interest to augmented reality is the craze with "3D" TVs and films. "3D" TV isn't really 3D, it's just some added effects to try to trick our brains into adding depth to what we are seeing, and to be honest, I think it ruins good films, and is a gimmick to sell bad films.

Augmented 3D, or even 2D, is different, and allows the user to see the content how ever they wish (to an extent). This for me is 3D, and this is what makes it exciting.

This quick video shows 3 examples I have put together to simply explore the workings and possibilities of actually making something useful and deliverable. The main aims for these test was to see how well it worked on various media, how quickly an app could be made and to try to see it's limitations. All of the tests are very basic, but each explores different techniques and features.

Ard Digital | Augmented Reality Test 01 from ArdDigital on Vimeo.

Ikea's 2013 catalogue looks like it will feature some augmented elements, as well as links to videos and other content. I believe this is Ikea's way to get customers to interact on-line and through their mobile, rather than using augmented reality as a tool, which is fair enough, so long as it engages and doesn't become tedious or boring.

So the future does look slightly more augmented, but will we see much more in the coming years? The technology is here and evolving fast, but maybe it needs a games console, film, or something else to really spark it off. Sony are creating the Wonderbook, a Harry Potter augmented story telling game, using a magical book, allowing the user to interact with the game. Maybe this will be a massive hit, or maybe it will pass by as simply "another game for kids". The possibilities of augmented reality, for me, are very interesting, and I can't wait to experience some real 3D in the coming years!

Be sure to keep an eye out on my blog for more updates, and testing, as I'm sure there's more to come!

 

Deano

 

Sources -

http://www.wired.com/gadgetlab/2012/07/ikeas-augmented-reality-catalog-lets-you-peek-inside-the-malm/

http://www.bbc.co.uk/news/technology-18327724

18/05/2012No Comments

Mobile 3D Interactive Walk Through Test 001

Recently I have been exploring the use on 3D applications on mobile devices, and the first step was to build a basic scene, and test to see how well a 3D environment would work on a small mobile phone.

This is a quick video showing the test application which uses Unity3D to create an interactive first person walk-through on a basic smart phone. The phone used was the HTC Desire S.

Surprisingly, the demo runs very well, and although the HTC Desire S that I used is only a year old, it is by no means the most powerful smart phone out there. The release of the Galaxy S3 with it's more powerful dual core processor and slightly larger screen, is likely to be perfect for this type of hand held 3D application and, I'm sure pretty intensive 3D environments can be achieved as better and faster hardware is made available.

Also what was useful to learn from this demo was the navigation, which after only a few minutes of playing, I was able to quickly navigate around the environment. It also felt very comfortable and easy to use, which is very important.

This simple test gives a quick insight into the use of 3D applications on mobile devices. This demo was by no means a finished project, but a demo to show how it works, what it looks like, and how well 3D performs on an average smart phone. It was also good to try to figure out a work-flow for this type of project. Moving from 3Ds Max, to Unity3D, then to the mobile was tricky, but relatively straight forward after some testing.

If you would like to know more about this application, or would like to try it for yourself on your Android phone, please drop me an email!

As mentioned in the video, the 3D environment was created by Marko Dabrovic and can be downloaded here hdri.cgtechniques.com/~sponza/files/

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