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Food CGI McDonalds Marketing Advertising

Is no where safe? CGI food in adverts?

I had a thought whilst watching the adverts (well someone has to watch them right?!). We know CGI is used in all kinds of advertising, from cars to iPhones. But what about food? https://www.youtube.com/watch?v=wDfCLi3JZcQ It was this latest advert from McDonald's (chocolate milkshake is my guilty pleasure), where

Our First Project to Mix CGI VR and Live 360 Footage

We love a challenge, so when our friends at Superla came to us and said they want to combine CGI VR with live 360 footage for a distracted driving campaign 360 video we said "hell yes!" The concept behind the video is simple - distracted driving

VR headset sport google cardboard football soccer live 360

Watch the UEFA Champions League final in 360° VR!

Watch the UEFA Champions League final in 360° VR! The UEFA Champions League final is this Saturday! The high light of the football season for many, and it never disappoints! But this year will be slightly different, as you'll apparently be able to watch the match

Marketing CGIs and animation help sell luxury houses off plan!

Off plan marketing with the magic of architectural visualisations and animations! Viver Green Housing Development, a project which we recently completed, has been a great success in helping our client to successfully sell many of their properties, even before the diggers arrived on site! It's great to hear

A Virtual Experience of Solitary Confinement

A Virtual Experience of Solitary Confinement We have been playing, tinkering and mainly having fun with virtual reality, all in the name of research of course! The sheer number of apps, videos, experiences and games already available is amazing, and we've only really scratch the surface

Virtual Reality is here!

Virtual reality is here, and there's no hiding from it! As we all know, the tech world doesn't stand still, new devices and innovations are constantly being brought to the market place, and it's very easy to become overwhelmed by the constant stream of new tech. However

360° Video Gives us a View into Pre-historic Life!

360° video gives us a view into pre-historic life! 360° video is on the rise, and it's becoming a fascinating way to engage with viewers. The technology is very new, and as such people don't quite know the best way to use it, or even produce

360 Degree Video Test – 3D Interior Apartment

Earlier this year YouTube made it possible to upload 360 degree videos! If you don't know what they are, 360 videos enable the viewer to look around the space, as if they were there, whilst the video is playing! I wanted to see what the possibilities