You’ve Been Tango’d! Google Tango that is! Google’s Augmented Reality
Google Tango Augmented Reality is another leap for new tech, and it’s pretty exciting!
I love this industry, and Google’s new augmented reality (AR) makes us very excited! Why though? Augmented reality is when a virtual image, text data, etc is overlaid into the real world. The easiest way to do this is to point your smart phone at a tracker (a unique image), and your phone recognises this tracker and overlays the virtual image into the real world on the screen of your phone. Ikea did this very sucessfully with their app, check it out here http://www.gizmag.com/ikea-augmented-reality-catalog-app/28703/
The only problem with this method of AR is that the camera on your device needs to see a tracking image (like the Ikea catalogue). Google Tango doesn’t! Now that’s impressive!
How it does it is probably something very technical, and I assume it uses some kind of 3D scanning to gauge depth and distance, but developing hardware isn’t our thing, so I’m only guessing. What I do know is that this is a real game changer for AR. By removing the need for tracking images means we could, in theory, overlay virtual worlds into the real world much much easier. It’s also interesting to read that Tango can also measure. Imagine if we take the Ikea concept, but say develop a feature where a user holds their Tango device at a room, and the app then selects tables which would fit in the space. There’d be no need for that tedious process of measuring a space, reading the dimensions in a catalogue, and then hoping it all fits OK!
Augmented reality has huge potential in education and marketing. The need to engage and excite people is very important and AR can help. It can make seemingly dull experiences very exciting. Take kids to a museum and they’ll probably look forward to their pack lunch and gift shop, but if you make the experience exciting and engaging they’ll probably forget all about their cheese sandwiches! In Google’s promo video the kids visit a museum, and use Google Tango AR to see a T-Rex come to life, and also display further info for them to read and learn. This may not engage or excite a group of OAPs, but the beauty of digital content is that each AR experience can be tailored different users.
If we look at the area we primarily work in, marketing architecture and products, augmented reality could really be a great tool to use. Imagine walking around a house or residential development with a Google Tango style app. Whilst the parents are using it to learn about the boring stuff like energy efficiency, crime rates, or even the choice of carpet colours, and the kids could see where their new school could be, learn about local clubs and groups, or how high the new swing goes in the near by park!
Google Tango is a very interesting development, and we’ll be watching it very closely. There’s only one device at the moment that’s Tango enabled, and that’s the Lenovo Phab 2 Pro, but I’m sure more will follow very soon. Imagine the Samsung GearVR with Google Tango, my mind’s already blown!