Key Project Stages

We make it easy for our clients to show customers their products. One way we make it easy is with our straight forward approach to delivering amazing work.

Our approach and workflow breaks a project down into key stages. This means we don't bombard you with too much information, but we also give you (and us) a chance to take a step back, review, and then move forward.

Essentially there are 5 stages, and this is a quick overview of the process behind a branding visualisation for our recent work with O2. -

Stage 1. Planning.

Perhaps the most important stage as it gives everyone a clear direction and expectations thoughout the project.
Meetings, calls and discussions generally kick of a project and from there we plan the project. Visually we might produce sketches, mood boards or concepts for approval before starting on stage 2.

We might also collect technical drawings, references and other info at this stage.

Quick sketches and collected references for a better understanding before any CGI work starts.

Stage 2. View / Composition Draft.

Now we start to build the visual! Working from the brief, references and information from stage 1, a basic mock up of the visualisation is created. This draft is to approve or amend the view and overall composition of the visual elements.
This stage is intentionally colourless and perhaps a little dull. That's totally intentional, as it helps to focus on the key elements, such as the composition, layout and camera angle.

Main elements blocked in, and camera angles proposed.

Stage 3. Pre-Production Draft.

Once the view draft is approved, the pre-production stage begins. Here the illustration is built. Textures, lighting and other large elements are added to show the overall direction of the image. This is a great stage to review the overall direction of the visualisation. Often parts of the images are "rough and ready", that's so we can deliver the drafts quickly to our client. Once this stage is approved, we go back and add all the detail.

The draft now gives a better visual progress of the project. 

Stage 4. Post-Production Draft.

In the previous stage, elements may be quickly built for approval, but lacked detail. In stage 4 everything is refined to a final quality. The only main difference between the drafts in this stage and the final work is that the visuals will be blurrier and noisier. Some final "Photoshop" work may also be left until the final image. Final CGI images can take hours to compute, so to quickly approve the drafts we produce this draft.

Final detail added, ready for the final image.

Stage 5. Final Image.

The final image is now produced to a high quality and handed over to the client. Happy days!

The final image!



Hopefully this little article has given you an insight into how we work, and how it actually makes a client life that little bit easier.

We want our clients to be involved through the process, but we're careful to not bombard you with too much information at one time.

The key stages also mean clients, and us, can pick up on any issues or changes early in the project.

The overall process is very similar for all jobs, be that an interactive configurator or an architectural visualisation. Occasionally the process may be tweaked as each project is unique. Animations may require additional steps due to their increased complexity, but the general methodology to producing the same work remains.


If you'd like to know more about the processes then just give us a call!