A/B testing is nothing new. You give folk two (or more) options, and see how they react. You then have a good idea which one version to push to your customers, clients or users.
Digital A/B testing is often used when designing and running websites, advertising and marketing campaigns.
Take web design for example, you have 2 designs but you don't know which perform the best. So you create 2 websites, and 2 groups of users. You then measure the performance of the websites, and go with the strongest website.
Well why not do the same with CGI illustrations. Create 2 versions of the same product and see which one gets the best reaction.
And the beauty of using CGI is that the product doesn't even have to exist, and doesn't have to until you know which one will sell.
Super smart right?
By using CGI and digital mediums wisely, you could gain a real advantage over the industry, be more resourceful, and better serve your customers.
The phrase "knowledge is power" has never been so relevant as it is right now, and with A/B testing you can build that knowledge.
So to prove a point, we're going to run a test soon. We'll take a product, create 2 variations, and see which one gets the most interaction on a platform like Instagram.
And we'll of course post our results!
Until then, take it easy, and if you'd like to know more about A/B testing, CGI or anything else, then drop us a line. Details on the contact page.