07/02/2020No Comments

Finished Friday // Leigham Court Road // CGI Architectural Visualisation

This week's Finished Friday is Leigham Court Road, where we helped our client with the planning application and marketing for this London development though a computer generated architectural photo-montage.

Full project, and other work, can be see at....

https://www.behance.net/gallery/91902695/Leigham-Court-Road-Architectural-Visualisation

Happy weekend folks!

Dean

06/02/2020No Comments

The Importance of Not Standing Still

Sound on folks, and take a look at the latest showcase.

It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area.

Many folk say "you need to be super niche", and whilst I do agree, and perhaps even see the business sense in that, it's just not for me.

I see huge advantages in working on a wide range of projects. What you learn on an architectural job will have a positive impact on a product animation.

Take for example the part of the showcase where the "2020" objects fall and bounce around. In my head, I'm thinking, could we use a system like this to drop leafs into an architectural project, to have a more realistic and interesting visual.

I totally understand that this approach isn't "mainstream", and we will end up going down routes that lead to nowhere. But that's half the fun!

Doing the same thing, day in, day out, also leaves you very exposed. People will copy, imitate and rip-off work. And if you're not quick, they could overtake you, and run you out of business. That scares me much more than wasting a few days on side project!

"If you don't move, your legs become stiff. And once your legs become stiff, it becomes harder to move."

Kind of makes sense, right?

So here's to diversity!

Dean

05/12/2019No Comments

Idea // A/B Testing though the magic of CGI

A/B testing is nothing new. You give folk two (or more) options, and see how they react. You then have a good idea which one version to push to your customers, clients or users.

cgi a/b testing illustration 3d visualisation

Icons made by prettycons from www.flaticon.com

 

Digital A/B testing is often used when designing and running websites, advertising and marketing campaigns.

Take web design for example, you have 2 designs but you don't know which perform the best. So you create 2 websites, and 2 groups of users. You then measure the performance of the websites, and go with the strongest website.

Smart right.

 

Well why not do the same with CGI illustrations. Create 2 versions of the same product and see which one gets the best reaction. 

cgi a/b testing illustration 3d visualisation

And the beauty of using CGI is that the product doesn't even have to exist, and doesn't have to until you know which one will sell.

Super smart right?

cgi a/b testing illustration 3d visualisation animated

By using CGI and digital mediums wisely, you could gain a real advantage over the industry, be more resourceful, and better serve your customers.

The phrase "knowledge is power" has never been so relevant as it is right now, and with A/B testing you can build that knowledge.

cgi a/b testing illustration 3d visualisation

So to prove a point, we're going to run a test soon. We'll take a product, create 2 variations, and see which one gets the most interaction on a platform like Instagram.

And we'll of course post our results!

 

Until then, take it easy, and if you'd like to know more about A/B testing, CGI or anything else, then drop us a line. Details on the contact page.

Thanks,
Dean

29/11/2019No Comments

Finished Friday // Coves of Brighton Bay // Architectural CGI Illustration

Coves of Brighton Bay // Architectural CGI Illustration

Finished Friday this week brings you Coves of Brighton Bay // Architectural CGI Illustrations.

Check out the full project here.

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

14/11/2019No Comments

Finished Friday // Samerson Kitchen // Interior Kitchen CGI

Samerson Kitchen // Interior Kitchen CGI

Finished Friday this weeks brings this beautiful interior space, which draws inspiration from modern kitchen design, with a mid-century twist.

The full project can be found on our Behance page.

 

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

03/10/2019No Comments

Finished Friday // Chelsea 88 // Landscape CGI Illustration

Another day, another finished project!

For our wonderful client, we helped them illustrate a proposed community dog park through a single CGI illustration.

Read more about the project here -

Chelsea 88 // Landscape CGI Illustration

14/08/2019No Comments

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective.

So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure!

But what's the point?

Well, when it comes to creating marketing and promotional material for your business and products, the options can seem endless, or maybe there may be options that you haven't considered.

So, I want to use 15+ years of knowledge of the CGI, 3D, digital marketing industry, combined with an understanding of businesses needs, requirements and problems, to explain what I might do in your position.

The first piece will be "What would I do if I were a property developer?".

In this, I will look at the different options, from basic CGI artwork, to fully interactive applications, and maybe a few other options that perhaps you're not even aware of. I'll look at the pros and cons of different mediums, what to expect, cost guides and so on.

Essentially I hope this mini series will give you a good understanding of your options and maybe even help you to approach CGI studios so you get the most out of any future projects.

Don't miss out!

So this blog post is a little heads up for something that will be landing over the next weeks / months.

To make sure you don't miss out, subscribe to the newsletter here -

Click to subscribe!

And we'll add you to our monthly newsletter so you get the info straight to your inbox!

 

Dean

23/07/2019No Comments

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked

"Do you have any room sets we could use?"

And the simple and honest answer is

"No"

 

There is ONE reason why. It's too much of a compromise, with little advantage.

Interior CGI Bedroom Luna Visualisation

Let me explain. Our digital room sets are built to visualise a product. A room set to visualise kitchen tiles will be built, lit, propped and designed to purposely visualise tiles.

To now use that set to visualise a dining table would be possible, but not ideal. We'd spend too much time re-jigging and re-arranging an old set. It's actually much better to start with a blank canvas, and can be more efficient too.

CGI Architectural Visualisation Visualisations Architecture Housing Development Animation Interior Internal KBB Bathroom

That's not to say that we can't re-use parts of the past digital room sets, such as windows, chairs or light fixtures. However the architecture of the room is best to be built from scratch.

Re-using and re-purposing digital assets can be used along side new and custom fixtures too. That way you have something unique, bespoke and tailored to you and your product.

Interior 3D CGI Visualisation Illustration Klio Office

 

So, if you're looking to use interior digital room sets to visualise a product, perhaps think about building one that suits your needs perfectly. Don't be fooled that using an off-the-shelf set will save you time and money, it likely wont.

 

Don't compromise!

 

Dean

09/07/2019No Comments

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

The Future!

Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced. But what are the next steps?

Survey

Over the past few months, we ran a survey to find out more about Punch Infinity (does it do what we want it to) and to find out its users (what they like, need and expect). The survey is over, and the results will be published soon.

We hope the results will help us shape any future developments.

Immediate plans?

In a nut shell, no. Maintenance, house keeping and responding to technical changes are our constant priority.

Punch Infinity Interactive Configurator CGI Tiles Kitchen

Two paths

One current leading idea is to split Punch Infinity into two products, a Lite version and a Pro version.

Roughly, the Lite version would be very similar to Punch Infinity as it is today, a streamlined, useful and refined configurator system.

The Pro version could have anything a client desires. Punch Infinity has always had the ability to "bolt on" any features, as it was built from the ground up, and maybe we take full advantage of that. Or perhaps we add more "pro" functions, such as 360 views, analytics or maybe even virtual reality. This part of the puzzle is a big unknown, and we'll know more from the survey, further user testing and discussions.

No time to stand still

Punch Infinity is going to evolve and change. It can't stand still, and neither can I! The speed at which tech changes is incredible, and we need to be just as fast, reactive and pro-active!

Summary

Punch Infinity will change, maybe a little, maybe a lot.

There is no current "roadmap" and we need to carefully plan and execute our next steps.

We are always open to new ideas, thoughts and suggestions. So even though the survey is over, drop us a message, call or DM with your thoughts!

Thank you!

Thank you for reading the Punch Infinity Blog Series! If you missed any of the previous posts, check them out below -

Punch Infinity - What is it?

Punch Infinity - Why?

Punch Infinity - How?

 

And if you know to know more all you need to do is shout (or call, email or DM).

Dean

02/07/2019No Comments

AR is dead, long live AR!

Augmented Reality is Dead?!

 

OK let me explain. AR definitely isn't dead, but a shift is occurring, and this is my prediction -

"AR over the next 12 months, augmented reality will become more commonplace, useful and integrated into our everyday lives than ever before."

 

Augmented Reality (AR) is a medium / platform allow people to superimpose digital content into the real world. You might be familiar with the concept. Snapchat Lenses are a fun way to add bunny ears, face swap or create interesting selfies.

Or maybe you've delved a little deeper and seen how you can view a piece of virtual furniture into your room. Check out the Ikea Place app for a great example of this.

Image Credit Facebook

Essentially anything that let's you see digital content overlaid or integrated into the real world can be defined as augmented reality.

The Shift in AR

AR has been around to years, we tested and played with this back in 2012, and then the hype died down. At that time it felt like a gimmick, and I don't do gimmicks!

In recent years, AR started to emerge once again, mainly down to the advances in tech (smart phones, Android ARCore, Apple AR Kit), which lead to fun apps, such as SnapChat.

Most of the apps have been for entertainment, and really served little other purpose.

But that will change. And it could be driven by Facebook of all people. Facebook launched Spark AR Studio, a way for developers to create augmented reality apps to feature in Facebook and Instagram.

Spark AR Studio Augmented Reality Facebook Instagram

Currently, most of the AR content on Spark AR Studio is "entertainment" based. People are experimenting, testing and having fun.

But what will be interesting is when we see Facebook start to monetise its platform and users. I predict that Facebook will create a centralised AR platform, not only for "funky selfies", but also for business, brands and products.

I mentioned earlier that Ikea have the Place app, where you can preview furniture within a real world. Well others are at it too, such as Wayfair and Amazon

And it's my prediction that Facebook will create something like Wayfair and Amazon , but 1000x greater!

Wayfair and Ikea are all very much self centred, they serve themselves, you can't "shop around". And I can't blame them, why should they.

Amazon and Facebook are potentially very different. These both aren't self centred, they can offer the users anything. So imagine an AR marketplace where you can browse 1000s of items, no matter who produces it.

And don't think AR is just for furniture either. Fashion, art, accessories, paint, hair styles and almost anything else could take advantage of AR.

And then there's the opportunity for augmented reality to do a full circle, and use AR for entertainment, promotion, brand awareness and just good old fun.

Facebook / Instagram is going to be the place to be. If they get it right, they'll be to go-to app for AR, and everyone will want to be on it. Think of it like a business not wanting to be on Google, it just wouldn't happen!

 

"I believe augmented reality is a huge opportunity for forward thinking retailers to promote their products and brands. The attention will be undervalued to begin with, but trust me, that won't last too long."

 

So what does this have to do with Punch Digital? Well moving forward, we will be developing augmented reality content on the Spark AR platform. It'll be business like ourselves that will give businesses, brands and products a way to get their content easily onto these platforms, so we're keen to show how this is possible!

Keep your eyes peeled for augmented reality updates!

And if you have an idea, concept or would simply like to know more about augmented reality, then get in touch!

Thanks,
Dean

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PUNCH DIGITAL

Punch Digital Services Ltd

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Peel Walker
11 Victoria Road
Elland
HX5 0AE

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