03/10/2019No Comments

Finished Friday // Chelsea 88 // Landscape CGI Illustration

Another day, another finished project!

For our wonderful client, we helped them illustrate a proposed community dog park through a single CGI illustration.

Read more about the project here -

Chelsea 88 // Landscape CGI Illustration

13/09/2019No Comments

Finished Friday // Dobb Lane Architectural CGI Illustration

We've had the pleasure of working cracking local development with a local architect and developer to visualise the 2 new properties.

3 images have been commissioned, and will go along side their marketing material to build interest, enquiries, and hopefully sell the houses before construction has finished!

You can check out the full project on the Behance page -

Dobb Lane // Architectural CGI Illustration

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

14/08/2019No Comments

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective.

So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure!

But what's the point?

Well, when it comes to creating marketing and promotional material for your business and products, the options can seem endless, or maybe there may be options that you haven't considered.

So, I want to use 15+ years of knowledge of the CGI, 3D, digital marketing industry, combined with an understanding of businesses needs, requirements and problems, to explain what I might do in your position.

The first piece will be "What would I do if I were a property developer?".

In this, I will look at the different options, from basic CGI artwork, to fully interactive applications, and maybe a few other options that perhaps you're not even aware of. I'll look at the pros and cons of different mediums, what to expect, cost guides and so on.

Essentially I hope this mini series will give you a good understanding of your options and maybe even help you to approach CGI studios so you get the most out of any future projects.

Don't miss out!

So this blog post is a little heads up for something that will be landing over the next weeks / months.

To make sure you don't miss out, subscribe to the newsletter here -

Click to subscribe!

And we'll add you to our monthly newsletter so you get the info straight to your inbox!

 

Dean

08/07/2019No Comments

Finished errr Monday // Dudden Hill Lane // Architectural CGI Visualisation

Dudden Hill Lane // Architectural CGI Visualisation

Our client has plans to develop a North London builders yard into a fantastic residential and office space development.

In order to explain their designs, they commissioned 2 CGI illustrations.

The first visualisation shows the positive impact the proposed design will have on the existing street and surroundings.

The second image shows the extent of the development.

10/05/2019No Comments

Finished Friday // Eastham CGI Architectural Visualisation

Finished Friday // Eastham CGI Architectural Visualisation

To help this property developer in their aim to refurbish, extend and re-use this London property, we created 2 images to help visualise the proposed changes.

Head over to the completed projects to find out more about this project!

And feel free to drop us an email or DM for a friendly chat.

07/02/2017No Comments

Follow us on Behance

Follow us on Behance

Behance is a great platform to share, view and appreciate anything visual, and we love it! That's why we're now posting our finest work on there for all to see.

Feel free to follow us, our page is Punch Digital, and if you like our work, give us thumbs up and click "appreciate"!

Read more

21/07/2016No Comments

Marketing CGIs and animation help sell luxury houses off plan!

Off plan marketing with the magic of architectural visualisations and animations!

Viver Green Housing Development, a project which we recently completed, has been a great success in helping our client to successfully sell many of their properties, even before the diggers arrived on site!

It's great to hear from our clients when the work we produce has been a real success. To be able to sell properties before work begins is incredible, and it shows what a great architectural design, marketing and of course great CGIs can do!

We produced 15 architectural visualisations and one CGI animation for Egg Homes, which were used in web and printed marketing. To see the all the images please check out the Viver Green Housing Development page.

There will be a video blog coming soon, showing you behind the scenes of how we created the images and animations. Until then, if you have any questions, would like to know more, or even have a development that needs to be visualised, then please get in touch!

Dean

05/01/2016No Comments

Inspiration – Best small spaces of 2015

I've always had a thing for small spaces and buildings. For others large open spaces are brilliant, and I agree to a degree, but I think small scale architecture is really a work of art. I love the idea that no space is spared, and each area has been very cleverly designed and thought though in order to maximise the space.

small spaces outbuilding garden house room diyCosy home-made outbuilding.

So when this feature on Dwell popped-up, I thought it was worth a mention....

Most Popular Homes of 2015: Small Spaces

The article features apartments, outbuildings and floating homes, however my favourite has to be the home inside a grain silo!

house grain silo small spaces homeYou wouldn't expect a home here!

The house features all the things you'd expect in a home, bedroom, kitchen, bathroom and living areas, but the really amazing part is just how brilliant it looks, and actually how spacious it appears to be!

house grain silo small spaces home kitchen livingroom livingFantastic custom walnut and black metal kitchen and stairs!

The 190 square foot space apparently all custom made, with the Eames Wire Chairs being the only non-custom items, very impressive! The contrast between the wood and black metal work is also very nice, and it's a real credit to the owner in their boldness and design to use these dark colours without making the space feel small and claustrophobic.

house grain silo small spaces home garden outside landscapeThe beautiful landscape garden.

Overall the building is incredible in almost every sense, and the attention to detail is fantastic! It really is a unique use of a very unusual building, and perhaps we as a society and culture should embrace these structures more. The individuality in this building is what makes it what it is, so don't try to copy it, instead be inspired!

So that's a little bit of inspiration for the start of 2016! To read more about the converted grain silo home, check out the Dwell article. I'll be sure to blog more about these incredible small buildings and architecture in 2016!

Dean

 

23/12/2015No Comments

Merry Christmas! Here’s to 2016!

Well it's that time of year again....

....so first of all, Happy Christmas everyone!

We're almost at the end of 2015, and I find it's always great to look back at what we've done over the past year. We can smile and pat ourselves on the back at the great work we've produced, but also to reflect on the hurdles and obstacles from the year!

I hope this year has been a great one for you, I know we've had a good year, producing some great work for you guys! As usual we've focused on creating architecture, interior, and product CGIs, but we also explored other area such as 3D printing and virtual reality. I find it's always great to explore and play, even if it's just to glimpse at what might be!

So I'll leave you with a short selection of our interesting 2015 projects for you to browse with a mince pie and sherry....

Student Mattress Room Set -

interior cgi bedroom matress student visualisation

The student mattress room set was a continuation from 2014, but is still worth of a mention. We really enjoyed working on this project, partly down to the fact we were given a lot of creative freedom with regards to the set design, and also to how well the final image turned out. It was technically challenging matching the CGI with the real mattress, but the end result was worth the extra effort!

New Broadway -

architecture arch viz vis building residential 3d cgi

2015 saw an increase is architectural visualisations for us, and the New Broadway project was perhaps one of the more interesting projects to work on. The images were photo-composites, set at dusk, which meant we could play with light and colour much more than a typical day-time CGI.

Construct & Configure Interactive Application -

interactive configurator kitchen realtime cgi interior

The Construct & Configure app finally went live this year, and although it's not 100% finished, it shows the potential of what we can do, and the direction we see things going in the next few years! We will be finishing and improving the app, and it will be used by clients to interactively visualise their products. Give it a go if you haven't already!

3D Printed Miniature Figures -

3d printing print scan scanning subutteo

As part of our need to explore and play with new tech, we have been busy with the 3D printer and scanner, turning folks into miniature figures! We honestly didn't know what would happen when we bought the printer, and it still feels very novel, however the miniature model railway guys have been taking advantage and we've been producing miniatures to go along with their trains, platforms and scenery!

There's been so much more happening in 2015 which I haven't mentioned, from virtual reality, to kitchen CGIs, along with all the other little things which crop up, and perhaps get lost along the way!

In 2016 we of course want to continue to produce amazing CGIs, animations and interactive projects, and as usual we will continue to play and explore! On our "wish list" is a VR headset, perhaps an Oculus Rift, or HTC Vive, which will allow us to really see what the future may hold! Also we will most likely launch another website, dedicated to the 3D scanning and printing, as the interest in this niche is definitly something we want to expand.

Also, away from the "doing", we want to attend more events, exhibitions, and such to make sure we're surrounded by new and exciting things. We'll be travelling all over the UK to various cities and events, so if you want to meet-up for a brew, chances are we could be passing by some time soon!

So that's it for 2015! Time to step away from the PC for a week, re-charge, rejuvenate, and hit the ground running in 2016!

Dean

22/10/2015No Comments

Stock and Custom 3D models in CGI Visualisations

Throughout my CGI work, the scenes I create will be primarily populated with the building or product, but to set the scene props, landscapes, entourage, etc are added. These items, big or small have to be created and added to the 3D scenes.

Sometimes we use stock 3D models, which are very similar to stock photography. There are websites where you can download a wide variety of 3D models ranging from costing nowt, to hundreds of pounds. Once downloaded, the 3D models can be dropped into a virtual scene and used within the visualisation or animation.

With the majority of my projects I will 3D modelling various parts of a scene. In architectural visualisations I will model the buildings, landscape and other items, then populate the scene with stock library items such as cars and trees. I do this simply because the stock models available for foliage and vehicles is pretty extensive, and it would be counter-productive for me to start modelling these items, which could make the final cost of the CGIs too expensive for many. A collection of 10 cars can be purchased for a few hundred pounds, where as for myself to 3D model just one car would take at least a week, which makes a typical architectural visualisation just too expensive and time consuming.

architecture_nb_shot_2_final_1600Stock foliage used within a custom 3D modelled environment.

With interior visualisations and digital room sets, I find myself using less stock 3D model, in favour of hand creating custom items. My preference to do this has many factors.

  1. Trends within interior design changes on a monthly basis, and as such many of the stock 3D items are dated, and have sometimes been created years ago. This is OK for the design classics, but for items that change with the seasons it's not ideal, and can really impact on the final image.
  2. I can create almost any item in 3D, without it impacting on project costs or time too much. 3D modelling can be very tricky, and getting items to look realistic can also be hard, if not impossible for some, however when I started in the CGI industry over a decade ago (ouch), my speciality was 3D modelling, and doing it fast and good! Over the years I have continued to build on this core skill, evolving processes with every year, taking advantage of new techniques and software to be able to quickly create virtually anything.
  3. Purchasing 3D models from stock sites isn't always straight forward, first you have to find the right model, at a good price (I am a Yorkshireman after all!), and then trust it's OK to use. Then once I've bought the models, approximately 50% of the time the 3D models will need adjustments such as re-scaling or fixing errors, and nearly every time I need to check the 3D model material finishes to be in-line with my techniques and processes. This can be time consuming, and could also become costly.
  4. If I create the 3D models from scratch, I know the models are good, correct and error free. Maybe I'm not very trusting, or perhaps I just have faith in my own skills! Either way I know when I've 3D modelled an item that it's going to look good in the image, and if it doesn't look quite right, I know how to break it apart and improve it.
  5. The final advantage of creating custom 3D items is that they belong to me! I will add items to my personal library for future use, and I will also re-sell the 3D models though my TurboSquid account to other folk. I must admit I don't receive much in the way of sales, but it pays for my dropbox account at least!

Franke Sink Tap 3D Model CGI Kitchen

Franke sink and tap created from a handful of photos and dimensions.

Franke Sink Tap 3D Model CGI KitchenA wire-frame shot showing the 3D construction.

Although creating the 3D models from scratch has it's advantages, it also has its disadvantages. Some items can be very difficult to re-create in 3D. Items such as cloth, plants, and other organic forms can be tricky, so much so that it's not uncommon for these type of items to be photographed in the studio, and super-imposed into the CGI in post-production. This is purely a time-saving technique, anything can be created in 3D, it's generally a matter of how much time is available to complete a job.

modelling_toaster_dualit_01_1600

Dualit toaster, available to buy on TurboSquid

Other disadvantages could be that an items has little information or imagery to create an accurate 3D model. For example it's quite rare to find a piece of furniture photographed from every angle, instead usually the only reference is an angled photo, and generally the photograph will be of medium - low quality or resolution. So to create the furniture does require some educated guess work, and as such can't be too accurate. Clients will sometimes be able to physically send items to be turned into 3D models, which means a greater accuracy can be achieved, and is generally the only way to be certain of getting the 3D model just right.

Although I do find creating 3D models from scratch very useful, sometimes I do purchase 3D models. For interior room sets, I will often pick items from Design Connected, and occasionally TurboSquid and 90% of the time I'll be happy with the purchases. Purchasing these type of models will help speed up the process, which is very useful on projects where time is limited.

Both buying and creating 3D models has its advantages and disadvantages, and the majority of the time the decision to buy or make is made on a project by project case. As I've mentioned cost and time are two factors, however if possible I will always aim to use items I've created myself, this ultimately helps keep my work fresh, up to date and unique.

Dean

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PUNCH DIGITAL

Punch Digital Services Ltd

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