07/02/2020No Comments

Finished Friday // Leigham Court Road // CGI Architectural Visualisation

This week's Finished Friday is Leigham Court Road, where we helped our client with the planning application and marketing for this London development though a computer generated architectural photo-montage.

Full project, and other work, can be see at....

https://www.behance.net/gallery/91902695/Leigham-Court-Road-Architectural-Visualisation

Happy weekend folks!

Dean

06/02/2020No Comments

The Importance of Not Standing Still

Sound on folks, and take a look at the latest showcase.

It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area.

Many folk say "you need to be super niche", and whilst I do agree, and perhaps even see the business sense in that, it's just not for me.

I see huge advantages in working on a wide range of projects. What you learn on an architectural job will have a positive impact on a product animation.

Take for example the part of the showcase where the "2020" objects fall and bounce around. In my head, I'm thinking, could we use a system like this to drop leafs into an architectural project, to have a more realistic and interesting visual.

I totally understand that this approach isn't "mainstream", and we will end up going down routes that lead to nowhere. But that's half the fun!

Doing the same thing, day in, day out, also leaves you very exposed. People will copy, imitate and rip-off work. And if you're not quick, they could overtake you, and run you out of business. That scares me much more than wasting a few days on side project!

"If you don't move, your legs become stiff. And once your legs become stiff, it becomes harder to move."

Kind of makes sense, right?

So here's to diversity!

Dean

24/01/2020No Comments

Finished Friday // Bella Vida // Architectural CGI Illustration

This Friday we showcase a recent architectural visualisation project - Bella Vida.The full project can be see at https://www.behance.net/gallery/91137467/Bella-Vida-Architectural-CGI-Illustration

If you like to know, drop us a line and get in touch.

Happy weekend folks!

Dean

05/12/2019No Comments

Idea // A/B Testing though the magic of CGI

A/B testing is nothing new. You give folk two (or more) options, and see how they react. You then have a good idea which one version to push to your customers, clients or users.

cgi a/b testing illustration 3d visualisation

Icons made by prettycons from www.flaticon.com

 

Digital A/B testing is often used when designing and running websites, advertising and marketing campaigns.

Take web design for example, you have 2 designs but you don't know which perform the best. So you create 2 websites, and 2 groups of users. You then measure the performance of the websites, and go with the strongest website.

Smart right.

 

Well why not do the same with CGI illustrations. Create 2 versions of the same product and see which one gets the best reaction. 

cgi a/b testing illustration 3d visualisation

And the beauty of using CGI is that the product doesn't even have to exist, and doesn't have to until you know which one will sell.

Super smart right?

cgi a/b testing illustration 3d visualisation animated

By using CGI and digital mediums wisely, you could gain a real advantage over the industry, be more resourceful, and better serve your customers.

The phrase "knowledge is power" has never been so relevant as it is right now, and with A/B testing you can build that knowledge.

cgi a/b testing illustration 3d visualisation

So to prove a point, we're going to run a test soon. We'll take a product, create 2 variations, and see which one gets the most interaction on a platform like Instagram.

And we'll of course post our results!

 

Until then, take it easy, and if you'd like to know more about A/B testing, CGI or anything else, then drop us a line. Details on the contact page.

Thanks,
Dean

29/11/2019No Comments

Finished Friday // Coves of Brighton Bay // Architectural CGI Illustration

Coves of Brighton Bay // Architectural CGI Illustration

Finished Friday this week brings you Coves of Brighton Bay // Architectural CGI Illustrations.

Check out the full project here.

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

21/11/2019No Comments

Welcome Viktor!

Earlier this month Viktor became the newest recruit to Punch Digital.

He joins us as a Junior Artist, focusing on creating beautiful 3D assets, but he also has brilliant skills in animation, 2D content and idea generation. He's also not bad at a game of table tennis!

Viktor Junior CGI Artist

Viktor originates from Hungary, but has studied in Glasgow and it keen to explore Yorkshire and the surrounding areas, he's already ventured up the Huddersfield icon, Castle Hill.

I hope Viktor really enjoys his new role, new town and a new challenge!

 

Welcome Viktor!

 

Dean

14/11/2019No Comments

Finished Friday // Samerson Kitchen // Interior Kitchen CGI

Samerson Kitchen // Interior Kitchen CGI

Finished Friday this weeks brings this beautiful interior space, which draws inspiration from modern kitchen design, with a mid-century twist.

The full project can be found on our Behance page.

 

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

17/10/2019No Comments

Finished Friday // Strode Road // Architectural CGI Illustration

Strode Road // Architectural CGI Illustration

Finished Friday this week brings you Strode Road // Architectural CGI Illustrations.

Check out the full project here.

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

03/10/2019No Comments

Finished Friday // Chelsea 88 // Landscape CGI Illustration

Another day, another finished project!

For our wonderful client, we helped them illustrate a proposed community dog park through a single CGI illustration.

Read more about the project here -

Chelsea 88 // Landscape CGI Illustration

24/09/2019No Comments

4 Questions // A brief insight into Dean and Punch Digital

I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....

 

What do you do?

I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.

Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!

My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012. 

Who do you help?

Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.

Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!

On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!

What pain do you solve?

CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else. 

The biggest pain we solve is to remove limitations. 

Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.

Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.

Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!

Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!

Why do you do what you do?

I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.

I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.

Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration. 

I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.

There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project. 

I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.

There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!

Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!

(Plus it’s less messier than being a plumber (sorry dad)!!)

 

Dean

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PUNCH DIGITAL

Punch Digital Services Ltd

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Peel Walker
11 Victoria Road
Elland
HX5 0AE

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