06/02/2020No Comments

The Importance of Not Standing Still

Sound on folks, and take a look at the latest showcase.

It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area.

Many folk say "you need to be super niche", and whilst I do agree, and perhaps even see the business sense in that, it's just not for me.

I see huge advantages in working on a wide range of projects. What you learn on an architectural job will have a positive impact on a product animation.

Take for example the part of the showcase where the "2020" objects fall and bounce around. In my head, I'm thinking, could we use a system like this to drop leafs into an architectural project, to have a more realistic and interesting visual.

I totally understand that this approach isn't "mainstream", and we will end up going down routes that lead to nowhere. But that's half the fun!

Doing the same thing, day in, day out, also leaves you very exposed. People will copy, imitate and rip-off work. And if you're not quick, they could overtake you, and run you out of business. That scares me much more than wasting a few days on side project!

"If you don't move, your legs become stiff. And once your legs become stiff, it becomes harder to move."

Kind of makes sense, right?

So here's to diversity!

Dean

24/09/2019No Comments

4 Questions // A brief insight into Dean and Punch Digital

I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....

 

What do you do?

I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.

Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!

My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012. 

Who do you help?

Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.

Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!

On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!

What pain do you solve?

CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else. 

The biggest pain we solve is to remove limitations. 

Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.

Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.

Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!

Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!

Why do you do what you do?

I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.

I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.

Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration. 

I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.

There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project. 

I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.

There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!

Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!

(Plus it’s less messier than being a plumber (sorry dad)!!)

 

Dean

14/08/2019No Comments

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective.

So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure!

But what's the point?

Well, when it comes to creating marketing and promotional material for your business and products, the options can seem endless, or maybe there may be options that you haven't considered.

So, I want to use 15+ years of knowledge of the CGI, 3D, digital marketing industry, combined with an understanding of businesses needs, requirements and problems, to explain what I might do in your position.

The first piece will be "What would I do if I were a property developer?".

In this, I will look at the different options, from basic CGI artwork, to fully interactive applications, and maybe a few other options that perhaps you're not even aware of. I'll look at the pros and cons of different mediums, what to expect, cost guides and so on.

Essentially I hope this mini series will give you a good understanding of your options and maybe even help you to approach CGI studios so you get the most out of any future projects.

Don't miss out!

So this blog post is a little heads up for something that will be landing over the next weeks / months.

To make sure you don't miss out, subscribe to the newsletter here -

Click to subscribe!

And we'll add you to our monthly newsletter so you get the info straight to your inbox!

 

Dean

15/07/2019No Comments

Punch Infinity Survey // We have a winner!

Earlier today, on Instagram Live, I drew a winner from the folk who completed the Punch Infinity survey.

For those that don't know, the survey was a way to get people's thoughts and opinions on Punch Infinity, our interactive configurator. We will work through the data, and we hope we'll know what's working well, no so well, and perhaps some future direction too.

Anyway, the winner was Graham, so the £50 Amazon voucher will be heading his way very soon. To see the draw, head to https://www.instagram.com/punchdigitaluk/ and check out the Live / Stories section of the profile.

Punch Infinity Interactive Configurator Survey Draw

Thank you to everyone who took part!

Dean

09/07/2019No Comments

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

The Future!

Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced. But what are the next steps?

Survey

Over the past few months, we ran a survey to find out more about Punch Infinity (does it do what we want it to) and to find out its users (what they like, need and expect). The survey is over, and the results will be published soon.

We hope the results will help us shape any future developments.

Immediate plans?

In a nut shell, no. Maintenance, house keeping and responding to technical changes are our constant priority.

Punch Infinity Interactive Configurator CGI Tiles Kitchen

Two paths

One current leading idea is to split Punch Infinity into two products, a Lite version and a Pro version.

Roughly, the Lite version would be very similar to Punch Infinity as it is today, a streamlined, useful and refined configurator system.

The Pro version could have anything a client desires. Punch Infinity has always had the ability to "bolt on" any features, as it was built from the ground up, and maybe we take full advantage of that. Or perhaps we add more "pro" functions, such as 360 views, analytics or maybe even virtual reality. This part of the puzzle is a big unknown, and we'll know more from the survey, further user testing and discussions.

No time to stand still

Punch Infinity is going to evolve and change. It can't stand still, and neither can I! The speed at which tech changes is incredible, and we need to be just as fast, reactive and pro-active!

Summary

Punch Infinity will change, maybe a little, maybe a lot.

There is no current "roadmap" and we need to carefully plan and execute our next steps.

We are always open to new ideas, thoughts and suggestions. So even though the survey is over, drop us a message, call or DM with your thoughts!

Thank you!

Thank you for reading the Punch Infinity Blog Series! If you missed any of the previous posts, check them out below -

Punch Infinity - What is it?

Punch Infinity - Why?

Punch Infinity - How?

 

And if you know to know more all you need to do is shout (or call, email or DM).

Dean

27/06/2019No Comments

The June Newsletter

The Latest Newsletter is out!

 

June Newsletter 3D CGI Illustration Visualisation

Head to...

https://mailchi.mp/676371886350/istgx2uajf-2080581

and take a look for yourself.

If you'd like to subscrive, you can do too.

SUBSCRIBE ME!

 

Thanks,
Dean

28/05/2019No Comments

Punch Infinity – Why?

 

Punch Infinity - Why?

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

Why?

The standards of product configurators can be poor at times. I felt that big improvements and innovations could be made to make the experience better for both businesses and customers. A better, easier and more useful configurator app would ultimately help businesses sell their products easier.

So I identified 3 areas that needed to be improved, reinvented or designed to make Punch Infinity a great tool to use...

Usability

I’ve experienced and tested numerous configurators, and often became frustrated by poor usability. Some configurators require lengthy sign up processes, a big turn off for users. Others are too complex, and dive into the finest detail too quickly, thus removing any fun or excitement. And some simple leave you thinking "OK great, love the product, but how do I buy?!".

Vehicle configurators for example can be incredibly unfriendly. Instead of exciting the user with fantastic paint colours, styling, wheels, etc, the configurators will start with the boring stuff first. Engine size, emissions, tax, warranty....zzzzz. I don’t get it. A configurator should excite, and make people say “take my money, I’ll worry about the tax later!”.

I’m my opinion, configurators need to excite first, and then deal with the finer details later. Maybe even leave that to the sales folk in the showroom.

Visuals

Maybe I’m a little arrogant here, but I cringe a little when I see businesses using below par CGI imagery in their marketing material. I know budgets can be tight, but could poor visuals be costing businesses more in the long term? The work we produce at Punch Digital rivals photography in quality, however I know how tricky this can be with configurators. Often they can look “photoshopped” and not very realistic.

For a great experience, the user needs brilliant visuals. Many configurators fall short here, but we’ve developed processes and clever systems to make the visuals as real and convincing as possible. I’ll expand on this in the How? post (coming soon).

Accessibility

Over the decade we have been spoilt with how accessible technology has become. I’m writing this on an iPad in my living room, but I also have a laptop on my desk and a smart phone in my pocket.

Many apps are cross platform, and it’s becoming expected that the device you use shouldn’t limit you in anyway. Many configurators are limited to a handful of devices. Some even require bulky software to download. I wanted to make a configurator app that could be used on any modern device, without bulky downloads, or long loading times, without compromising quality or user experience.

That's why built Punch Infinity to work in an internet browser. People are familiar browsers, and generally know how to access a website. To access a Punch Infinity configurator you type in website such as https://rhk.punch.digital and instead of loading a website, the browser loads the configurator. Simple but very effective. We’ll dig into the “how” it works later, but the important thing for us was to make it accessible for as many people as possible.

Summary

Punch Infinity has been built with the end user in it's focus. The experience needed to be easy to use and straight forward. We have made it easy for customers to continue on their buying journey by either learning more about the product, making an enquiry, or being directed to the online sales store.

We also made sure that the visual quality is as high as our non-interactive work.

And we made sure that as many people could access a Punch Infinity interactive configurator through their PC, laptop, iPad, tablet or smartphone.

If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.

Other pages from the Punch Infinity Blog Post Series

Punch Infinity - What is it?

Punch Infinity - How? (Coming soon, 11th June).

Punch Infinity - The Future (Coming soon, 25th June).

 

Dean

23/05/2019No Comments

Burger King’s Disruptive Augmented Reality Marketing

Burger King's Disruptive Augmented Reality Marketing

Augmented reality is slowly, but very effectively, being using in marketing campaigns all around the world.

We love augmented reality, and truly believe it's going to be a massive medium in the not so distant future.

One recent campaign for Burger King Brazil, involves users "burning" competitors adverts, for which they are rewarded with a free Whopper.

Now when we say "burning" we don't mean that folk are literally committing arson, rather they're using a very clever augmented reality app to make it appear that McDonalds, Subway, or another competitors printed advert is on fire.  Once the advert has been burnt to ashes, the user then see's the Burger King advert and receives a free burger. Burger King use geofencing to place this offer near its rival compeitors.

For those who don't know, augmented reality (often called AR or mixed reality), is where digital content is displayed into the real world. For example you could augment a piece of furniture into a room to see how it fits, or perhaps you want to see how a new pair of trainers would look on yourself without visiting a store.

There are no limits as to what you can digitally show, and with the Burger King campaign by David SP, the app cleverly recognises a competitors advert, which the triggers the burning and reward.

The social and psychological reasons behind the campaign are perhaps too complex for me to fully understand, perhaps it's literally "let's burn our competitors into oblivion" or maybe it's a spin on Burger Kings "flame grilled" style.

One thing I do know is that the campaign will folk downloading the app, and engaging with the real world, for real rewards.

Augmented reality has the scale and flexibility to transform how people engage with brands, stores and businesses. Instead of burning an advert, imagine if your customers could hold their phone up to an advert, and they're instantly given information on store locations, opening hours, or even exclusive discounts.

Or how about your customer sees an advert for a new piece of furniture, and by using augmented reality, they can see, rotate and maybe even order the piece of furniture straight from an app. Check out our Punch Infifty Range of examples on what we can do.

Augment reality for marketing is just arriving, and I think we're only seeing a glimpse of what it's capable of!

We will be putting together some concepts and ideas for how augmented reality could be used. If you'd like to know more or would like to discuss some ideas then get in touch.

You can also subscribe to our newsletter or follow us in Instagram too for future updates!

Dean

13/05/2019No Comments

Punch Infinity // Interactive Configurator Survey

Punch Infinity // Interactive Configurator Survey

The Punch Infinity Survey is live, but we need your help!

Have you ever used an Interactive Configurator? Whether you use them on a daily basis or have no idea what I'm talking about, can you spare a few moments to fill out our survey to help us design the future.

First visit....

https://www.punch.digital/punch-infinity

and try out one or more demos on 1 (preferably more) devices.

Once you’ve done then, crack on with the survey (Click to launch)

 

It’ll take around 5 mins, and you’ll really be helping us out!

Plus you could win a £50 Amazon voucher to spend on junk you don't need!

The survey will run for a few weeks. Results will be published, and folk who complete the form will be entered into a prize draw for a £50 Amazon voucher!

Contact us by email, dm or good old telephone.

09/05/2019No Comments

Punch Infinity – What is it?

 

Punch Infinity - What is it?

At the start of this year we completed Punch Infinity, our interactive configurator, to make it easy for customers to easily allow our clients to visualise products.

In this mini series of blog posts I’ll be answering why, what, how and the future plans by picking the ONE thing that really focused a Punch Infinity into what it has become.

What is Punch Infinity?

Punch Infinity is an interactive configurator that helps businesses show their customers their entire product range or variations, whilst generating leads and to help assist marketing and sales.

Often customers can’t envisage different products, variations or finishes, especially when they're only presented with tiny swatches, sample pots or thumbnail images.

You could think of Punch Infinity as an interactive photo, where customers can interact, change and visualise entire product ranges, colours variations and finishes.

Enabling customers visualise their choices is great for customer confidence, which can lead to enquiries and sales.

But Punch Infinity isn’t just pretty and easy to use, it’s also incredibly functional. Punch Infinity can drive enquiries, help build a social following, and assist staff with their sales, but we'll dig into that in a moment.

What is an interactive configurator?

In a nutshell, an interactive configurator is a way for users to visually change and configure a product or product range.

You might use an interactive configurator to help you choose something such as a car or kitchen. A product might be available in different, styles, finishes, colours or components and so on and an interactive configurator could help you to visualise what you're planning to buy.

Interactive configurators aren't generally design tools. You can't re-design a car, or move kitchen cabinets around. For this kind of thing you need a specific piece of software to build the components. These "builder" tools generally lack visual quality (although I'm 100% sure in a few years they'll be near "photo-realistic" in quality). Design tools, unlike interactive configurators, can also be time consuming and require a certain level of knowledge of the thing you're building, and knowledge of the software itself. They're great for making sure you're kitchen will fit, but not great for marketing a product range.

How does Punch Infinity show different products?

We developed Punch Infinity to allow any business to easily show any product range or variation.

Punch Infinity is a system. What's shown in the configurator is completely up to you. In our demos you can see a kitchen, office chair and bathroom set. These all use Punch Infinity, but the imagery is bespoke to that configurator.

For example, if you are a bathroom retailer, chances are you'd want to have a room set that reflects your style, and of course your own products. We can create a bespoke digital room set using our CGI expertise, populate it with your products and create a configurator for your product range.

So, what's Punch Infinity's ONE Thing?

Our ethos is always to make anything we do as easy as possible, whether that's for the end user or our clients. Punch Infinity has been designed, tested, developed (numerous times!) to make the experience as easy and as simple as possible.

And that's been Punch Infinity's the ONE thing.

Punch Infinity had to be easy to use. It doesn't matter how fancy the visuals are or how in-depth the functions are, if people can't use it then it's failed.

Without ease of use, customers can't feel confident in their choices and are less likely to enquire or make a purchase.

What Makes Punch Infinity Different?

Firstly, Punch Infinity is readily available to anyone. Businesses don't have to develop (and pay) for a new configurator. Hiring programmers and developers can be very time consuming and costly (trust me on this!). Punch Infinity is ready to go. We create and upload the CGI imagery, and that's it. No programming or technical input required!

We've also made sure that Punch Infinity works on most modern devices, such as PCs, iPads and smartphones. Accessibility was also high on our priority list when creating Punch Infinity.

Punch Infinity has great functions too, such as save, share, print and enquire built in. These functions make it easier for customers and sales folk to continue down the route to a purchase. Detailed product information can also be shown too, without leaving the configurator.

Summary

Punch Infinity is an easy to use, accessible interactive configurator, available for any business selling a product range, or products with variations.

It's an ideal lead generation too, giving confidence to customers by ditching out dated swatches and thumbnails.

The built in functions make sure it's not only visually great, but also very practical with you marketing and sales.

If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.

Next in the blog series

Punch Infinity - Why? (Coming soon).

Punch Infinity - How? (Coming soon).

Punch Infinity - The Future (Coming soon).

 

Dean

LIKE WHAT YOU SEE?

WANT TO KNOW MORE?

USEFUL LINKS

Site Map
Privacy Policy

Punch Infinity
Switch
Archive
Contact
Subscribe

INSTAGRAM FEED

instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
instagram-image

PUNCH DIGITAL

Punch Digital Services Ltd

Registered Office :
Peel Walker
11 Victoria Road
Elland
HX5 0AE

Company No:
07938732

VAT No:
GB 282 4398 77