06/02/2020No Comments

The Importance of Not Standing Still

Sound on folks, and take a look at the latest showcase.

It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area.

Many folk say "you need to be super niche", and whilst I do agree, and perhaps even see the business sense in that, it's just not for me.

I see huge advantages in working on a wide range of projects. What you learn on an architectural job will have a positive impact on a product animation.

Take for example the part of the showcase where the "2020" objects fall and bounce around. In my head, I'm thinking, could we use a system like this to drop leafs into an architectural project, to have a more realistic and interesting visual.

I totally understand that this approach isn't "mainstream", and we will end up going down routes that lead to nowhere. But that's half the fun!

Doing the same thing, day in, day out, also leaves you very exposed. People will copy, imitate and rip-off work. And if you're not quick, they could overtake you, and run you out of business. That scares me much more than wasting a few days on side project!

"If you don't move, your legs become stiff. And once your legs become stiff, it becomes harder to move."

Kind of makes sense, right?

So here's to diversity!

Dean

29/11/2019No Comments

Finished Friday // Coves of Brighton Bay // Architectural CGI Illustration

Coves of Brighton Bay // Architectural CGI Illustration

Finished Friday this week brings you Coves of Brighton Bay // Architectural CGI Illustrations.

Check out the full project here.

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

03/10/2019No Comments

Finished Friday // Chelsea 88 // Landscape CGI Illustration

Another day, another finished project!

For our wonderful client, we helped them illustrate a proposed community dog park through a single CGI illustration.

Read more about the project here -

Chelsea 88 // Landscape CGI Illustration

24/09/2019No Comments

4 Questions // A brief insight into Dean and Punch Digital

I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....

 

What do you do?

I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.

Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!

My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012. 

Who do you help?

Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.

Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!

On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!

What pain do you solve?

CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else. 

The biggest pain we solve is to remove limitations. 

Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.

Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.

Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!

Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!

Why do you do what you do?

I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.

I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.

Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration. 

I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.

There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project. 

I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.

There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!

Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!

(Plus it’s less messier than being a plumber (sorry dad)!!)

 

Dean

14/08/2019No Comments

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective.

So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure!

But what's the point?

Well, when it comes to creating marketing and promotional material for your business and products, the options can seem endless, or maybe there may be options that you haven't considered.

So, I want to use 15+ years of knowledge of the CGI, 3D, digital marketing industry, combined with an understanding of businesses needs, requirements and problems, to explain what I might do in your position.

The first piece will be "What would I do if I were a property developer?".

In this, I will look at the different options, from basic CGI artwork, to fully interactive applications, and maybe a few other options that perhaps you're not even aware of. I'll look at the pros and cons of different mediums, what to expect, cost guides and so on.

Essentially I hope this mini series will give you a good understanding of your options and maybe even help you to approach CGI studios so you get the most out of any future projects.

Don't miss out!

So this blog post is a little heads up for something that will be landing over the next weeks / months.

To make sure you don't miss out, subscribe to the newsletter here -

Click to subscribe!

And we'll add you to our monthly newsletter so you get the info straight to your inbox!

 

Dean

23/07/2019No Comments

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked

"Do you have any room sets we could use?"

And the simple and honest answer is

"No"

 

There is ONE reason why. It's too much of a compromise, with little advantage.

Interior CGI Bedroom Luna Visualisation

Let me explain. Our digital room sets are built to visualise a product. A room set to visualise kitchen tiles will be built, lit, propped and designed to purposely visualise tiles.

To now use that set to visualise a dining table would be possible, but not ideal. We'd spend too much time re-jigging and re-arranging an old set. It's actually much better to start with a blank canvas, and can be more efficient too.

CGI Architectural Visualisation Visualisations Architecture Housing Development Animation Interior Internal KBB Bathroom

That's not to say that we can't re-use parts of the past digital room sets, such as windows, chairs or light fixtures. However the architecture of the room is best to be built from scratch.

Re-using and re-purposing digital assets can be used along side new and custom fixtures too. That way you have something unique, bespoke and tailored to you and your product.

Interior 3D CGI Visualisation Illustration Klio Office

 

So, if you're looking to use interior digital room sets to visualise a product, perhaps think about building one that suits your needs perfectly. Don't be fooled that using an off-the-shelf set will save you time and money, it likely wont.

 

Don't compromise!

 

Dean

21/07/2016No Comments

Marketing CGIs and animation help sell luxury houses off plan!

Off plan marketing with the magic of architectural visualisations and animations!

Viver Green Housing Development, a project which we recently completed, has been a great success in helping our client to successfully sell many of their properties, even before the diggers arrived on site!

It's great to hear from our clients when the work we produce has been a real success. To be able to sell properties before work begins is incredible, and it shows what a great architectural design, marketing and of course great CGIs can do!

We produced 15 architectural visualisations and one CGI animation for Egg Homes, which were used in web and printed marketing. To see the all the images please check out the Viver Green Housing Development page.

There will be a video blog coming soon, showing you behind the scenes of how we created the images and animations. Until then, if you have any questions, would like to know more, or even have a development that needs to be visualised, then please get in touch!

Dean

01/04/2016No Comments

360° Video Gives us a View into Pre-historic Life!

360° video gives us a view into pre-historic life!

360° video is on the rise, and it's becoming a fascinating way to engage with viewers. The technology is very new, and as such people don't quite know the best way to use it, or even produce it, but this 360° video is one of the best examples I have seen so far. David Attenborough stars in the video where a giant dinosaur appears to walk past him, but the beauty of using a 360° video is that it allows the viewer to look around and really feel like you're there.

The video is hosted on Youtube, which is brilliant as it's accessible on PCs, laptops, tablets and smart phones, so go ahead and watch the video.

If you're on a PC use the mouse to click and drag on the video to look around, and if you're on a phone or tablet, hold the device up and turn around (and ignore the odd look from others!).

If you're using a smart phone and the YouTube app you may have noticed this symbol in the bottom right corner...

google cardboard vr headset 360 interactive

When watching the video on your phone, clicking this button will make the video will split in 2, which allows the user to strap on their VR headset, such as the Google Cardboard or Gear VR and fully immerse themselves in the 360° video, brilliant right? OK it might take some time to get use to viewing content this way, but it is fun, trust me!

Anyway, back to the video. In my opinion what this video does, which other 360° videos perhaps haven't quite mastered yet, is the ability to direct the views whilst telling a story. Other  360° videos they can be visually great, but not really engaging or have any purpose. Take for example the Star Wars 360° video; it looks great, and ties in well with the movie release, but it really doesn't tell a story, and as such it doesn't engage with the viewer. You don't know where you should be looking, and as CGI nerd I find myself picking apart the 3D and finding errors, which if I was engaged I may not initially notice. Others might simply just stop the video after 10 seconds, either way it hasn't fully reached its potential.

When we create 360° videos we will have to be very mindful to engage the viewers. With 360° videos the user can look anywhere, so directing the viewers without being forceful will be the key to a successful video. Creating beautiful videos and CGI won't be enough, and although the technical challenge to create visually great videos is the first hurdle, it wont be long before 360° videos are mainstream, and we'll see where content and story telling really set the good and bad videos apart.

360° videos, I hope, are here to stay, and only time will tell just how successful and useful they can be. We're working on plans and ideas to bring 360° videos to our services, we're already experts in creating virtual environments, so the next step is to take our expertise from 2D images and animations to 360° videos and other virtual reality content. We've already tested the Google Cardboard and YouTube 360° video with this little interior apartment test, and we have plans to create something quite exciting, so watch this space!

Dean

 

17/02/2016No Comments

3D Milkhouse – Creating a 3D model for toy creation!

Milkhouse 3D Model

Earlier this month we were approached by Made By Cooper to turn one of their clients designs into a 3D model, which will eventually be used in the manufacturing of the "Milkhouse" toy.

As I've said before, sometimes the most unusual projects are the most interesting, and this one certainly was unusual and very interesting! Having been a fan of The Simpsons since I was a kid, I jumped at the chance to create the 3D model. Millhouse is an usual character at the best of times, so envisaging him in a milk carton form is certainly different!product cgiMilkhouse CGI.

As with any project there we're tweaks and revisions, but the guys at Made By Cooper supplied excellent sketches and drawings which made our job easier and we were then able to hand over the 3D files quicker too. For this job we also uploaded the development 3D models to an on-line viewer so every possible angle could be seen, checked and commented on of needed.

product_milkhouse_milk_1600

Milkhouse 3D model wireframe.

There were two parts to this project, firstly to create a 3D model which will be used in manufacturing Milkhouse, and secondly to use the 3D model in a visualisation to show people exactly how the toy will look. The client supplied reference images for the material finishes, which we were able to accurately re-create in CGI.

product_milkhouse_pink_1600

Milkhouse 3D model in various colours.

The client also has plans for Milkhouse to be produced in chocolate, milk and strawberry variations. Illustrating the finishes quickly was also a great use of CGI.

product_milkhouse_choc_1600

Finally the Milkhouse 3D model was rendered 36 times, at 10 degree intervals, so that Milkhouse could be viewed in a 360 degree way. Eventually all the angles will be loaded into an interactive viewer. Again, this is another advantage of using CGI, we could quickly render the 36 images, and supply them ready to use.

To read more about the artist, Tattoo Dave, and to see the original pin badge, for which the Milkhouse toy is inspired by, head over to The Toy Chronicle article.

And of course if you require any 3D modelling, or pre-production CGIs get in touch!

Dean

09/10/2012No Comments

Crazy times = no blogging :-(

Crazy times at the Punchard household has meant I have neglected my blog over the past few months. I would like to admit that the

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craziness isn't just down to work, but also down to a house move (we still haven't actually moved yet!), and also my little boy still won't sleep through the night!

Anyway, I thought I would post something that caught my eye the other day on a project and thought I'd share it anyway in an attempt to kickstart the blog back into action.

This image caught my eye whilst creating masks for a restaurant scene (to be added to the portfolio soon), and in its own right created an interesting image.

Anyway, that's it for now, back to the craziness!!

illumination2

Deano!

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PUNCH DIGITAL

Punch Digital Services Ltd

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11 Victoria Road
Elland
HX5 0AE

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