11/07/2016No Comments

A Virtual Experience of Solitary Confinement

A Virtual Experience of Solitary Confinement

We have been playing, tinkering and mainly having fun with virtual reality, all in the name of research of course! The sheer number of apps, videos, experiences and games already available is amazing, and we've only really scratch the surface with our research. However one piece of virtual reality content really stood out, and that's "6x9: A Virtual Experience of Solitary Confinement"

Blog Virtual Reality Solitary Confinement App Video 360 VR

Created by The Guarding and The Mill (see more info here), this virtual reality experience is a great example of how a virtual reality experience should be! It places the viewer in a horrible 6x9 cell, and gives us a glimpse onto just what solitary confinement may be like. Let's just say it's not very pleasant!

Blog Virtual Reality Solitary Confinement App Video 360 VR

6x9 is one VR experience that really stand out for us and does so for few reasons. Firstly it's based on interesting and engaging content. Real convicts who have been in solitary confinement talk about their experiences. Even if 6x9 had been a news article, or a pod cast it would have still grabbed my attention.

Secondly the visual experience is good. OK the graphics aren't photo-real, but to me that doesn't matter. The room is dark, dirty, and not a very nice place to be all. The room changes, weird effects happen to suggest different feelings or even hallucinations that an inmate would have. The user is guided through the experience, and one thing I like is that you can look behind you, but the content is delivered in front of the user, so you can sit comfortably on the sofa without having to break your neck or stand up and turnaround to see the content! Sometimes you almost forget about the quality of the CGI as I found myself listening to the audio or reading the graffiti style text.

Thirdly, and perhaps the most important reason why this works so well in my opinion, is that the creators have taken great content, and then chosen the best medium to tell the story through. In this case they've used virtual reality, and by doing so they've enhanced their content and experience. Too often I see people with the thought of "we have VR, how can we use it?". This can lead to badly built experiences, and people simply trying to force their content into virtual reality. Look at how many best selling mobile games are being butchered to use VR, simply to jump on the band wagon to be part of the VR scene. It's lazy, cheep, and will damage the reputation of virtual reality as a medium if we're not creating brilliant content.

Anyway, back on topic. The 6x9 is a lesson in how to produce virtual reality experience. Please check out the app, all you need is a smart phone, Google Cardboard, GearVR or something similar. There's also a little trailer if you can't get your hands on a VR headset....

Enjoy (if that's even possible in a 6x9 cell?).

Dean

01/04/2016No Comments

360° Video Gives us a View into Pre-historic Life!

360° video gives us a view into pre-historic life!

360° video is on the rise, and it's becoming a fascinating way to engage with viewers. The technology is very new, and as such people don't quite know the best way to use it, or even produce it, but this 360° video is one of the best examples I have seen so far. David Attenborough stars in the video where a giant dinosaur appears to walk past him, but the beauty of using a 360° video is that it allows the viewer to look around and really feel like you're there.

The video is hosted on Youtube, which is brilliant as it's accessible on PCs, laptops, tablets and smart phones, so go ahead and watch the video.

If you're on a PC use the mouse to click and drag on the video to look around, and if you're on a phone or tablet, hold the device up and turn around (and ignore the odd look from others!).

If you're using a smart phone and the YouTube app you may have noticed this symbol in the bottom right corner...

google cardboard vr headset 360 interactive

When watching the video on your phone, clicking this button will make the video will split in 2, which allows the user to strap on their VR headset, such as the Google Cardboard or Gear VR and fully immerse themselves in the 360° video, brilliant right? OK it might take some time to get use to viewing content this way, but it is fun, trust me!

Anyway, back to the video. In my opinion what this video does, which other 360° videos perhaps haven't quite mastered yet, is the ability to direct the views whilst telling a story. Other  360° videos they can be visually great, but not really engaging or have any purpose. Take for example the Star Wars 360° video; it looks great, and ties in well with the movie release, but it really doesn't tell a story, and as such it doesn't engage with the viewer. You don't know where you should be looking, and as CGI nerd I find myself picking apart the 3D and finding errors, which if I was engaged I may not initially notice. Others might simply just stop the video after 10 seconds, either way it hasn't fully reached its potential.

When we create 360° videos we will have to be very mindful to engage the viewers. With 360° videos the user can look anywhere, so directing the viewers without being forceful will be the key to a successful video. Creating beautiful videos and CGI won't be enough, and although the technical challenge to create visually great videos is the first hurdle, it wont be long before 360° videos are mainstream, and we'll see where content and story telling really set the good and bad videos apart.

360° videos, I hope, are here to stay, and only time will tell just how successful and useful they can be. We're working on plans and ideas to bring 360° videos to our services, we're already experts in creating virtual environments, so the next step is to take our expertise from 2D images and animations to 360° videos and other virtual reality content. We've already tested the Google Cardboard and YouTube 360° video with this little interior apartment test, and we have plans to create something quite exciting, so watch this space!

Dean

 

LIKE WHAT YOU SEE?

WANT TO KNOW MORE?

USEFUL LINKS

Site Map
Privacy Policy

Punch Infinity
Switch
Archive
Contact
Subscribe

INSTAGRAM FEED

Wrong or no access token.

PUNCH DIGITAL

Punch Digital Services Ltd

Registered Office :
Peel Walker
11 Victoria Road
Elland
HX5 0AE

Company No:
07938732

VAT No:
GB 282 4398 77