I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....
What do you do?
I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.
Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!
My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012.
Who do you help?
Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.
Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!
On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!
What pain do you solve?
CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else.
The biggest pain we solve is to remove limitations.
Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.
Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.
Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!
Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!
Why do you do what you do?
I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.
I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.
Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration.
I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.
There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project.
I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.
There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!
Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!
(Plus it’s less messier than being a plumber (sorry dad)!!)