28/11/2019No Comments

Development // 3D Scanning without a 3D scanner

Over the past month, we have had Daniel here on work experience.

During his time here, we set him the challenge of researching and developing a work-flow to capture real life objects in the form of a 3D scan, with the limitation of not having access to a 3D scanner.

The method to do this is called photogrammetry and isn't anything majorly new to the CGI industry, but it is something that we believe could be a very useful tool to have at our disposal.

Photogrammetry works by taking 100s of photos of a static object, and them loading them into a piece of software which can the turn the 2D images into a 3D object. It's very very clever, and is mind-blowing to even consider how the software does what it does!

In a nut-shell, photogrammetry isn't as straight forward as a lot of the manuals say. It cab be very fickle and requires an almost perfect scenario of flat lighting. However we did start to make progress, end with a successful scan of Huddersfield fines dough treats!

 

Our testing did take longer than anticipated, and the final results (so far) are by no means the end product, but we can certainly see the potential with this tool and workflow.

The advantages of photogrammetry are speed, accuracy and low cost. The downsides are mainly in the uncontrollable side of things such as lighting.

We will continue to develop this part of our work, and can see it being useful for interiors (maybe organic items such as food and soft furnishings) and exterior images for statues or maybe historic architecture.

 

We owe Daniel a massive thank you for his time with us, and we wish him well in his studies!

Thank Daniel!!

17/10/2019No Comments

Finished Friday // Strode Road // Architectural CGI Illustration

Strode Road // Architectural CGI Illustration

Finished Friday this week brings you Strode Road // Architectural CGI Illustrations.

Check out the full project here.

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

24/09/2019No Comments

4 Questions // A brief insight into Dean and Punch Digital

I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....

 

What do you do?

I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.

Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!

My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012. 

Who do you help?

Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.

Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!

On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!

What pain do you solve?

CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else. 

The biggest pain we solve is to remove limitations. 

Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.

Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.

Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!

Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!

Why do you do what you do?

I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.

I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.

Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration. 

I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.

There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project. 

I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.

There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!

Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!

(Plus it’s less messier than being a plumber (sorry dad)!!)

 

Dean

10/09/2019No Comments

VR Hits The Arcades, and it’s an obvious hit!

Recently I blogged out the Alton Towers Galactica ride, which is a mix of a real roller coaster and virtual reality. I thought the initial concept was great, you could fly through virtual worlds, and experience the G forces from the roller coaster. However it seemed to me that the ride makers were really missing a trick by only having 1 virtual world, and ZERO interactivity.

I know how expensive creating virtual worlds can be, but I also know that with a digital format, such as virtual reality, the cost to make physical changes to hardware or equipment is zero.

Recently whilst on a break, I noticed Virtual Rabbids The Big Ride in an arcade. It’s essentially an arcade game, where you sit on a motion simulator, wear a HTC Vive, and experience virtual worlds, from pirate adventures to Christmas sleigh rides!

OK this game doesn’t give the same thrills as the Galactica ride, and you can’t expect that from an arcade machine. However it does deliver an accessible, engaging, immersive experience without the need for a massive roller coaster.

It’s an obvious hit too. Out of all the arcade machines, Rabbids The Big Ride was by far the most popular, even though it was 400% more expensive than the other arcade games. OK perhaps the price and popularity are down to the uniqueness of the game, but it does go to show the appetite and willingness to give VR a go.

I personally see VR being a big hit in arcades, and might even spark a return to the arcades of decades gone by. I am still very much skeptical about VR. Will we ever overcome the social acceptance of the technology? It’s hard to convince people to wear a VR headset, and also hard to see how virtual reality can be anything other than a solo experience. But with a virtual reality arcade, I can see how a group of friends could use it in a very similar way to a normal arcade game, and that really does give me hope for the future of VR entertainment.

VR Virtual Reality

So is VR saved?

Who knows!

But I am glad that virtual reality is slowly becoming more and more mainstream, and being adopted in ways that actually give value though enhanced experiences.

Do I still think there's a massive social hurdle to overcome? Of course! But little steps like are paving the way.

Would you try a VR arcade game? Could you lose yourself in a virtual environment? Is VR the future of entertainment?

Drop me your thoughts!

Dean

24/07/2019No Comments

The July Newsletter

The July Newsletter is out

Head to...

https://mailchi.mp/983ae71e4ced/istgx2uajf-2096145

for a quick read. And hit the subscribe button to make sure you don't miss future editions!

Dean

23/07/2019No Comments

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked

"Do you have any room sets we could use?"

And the simple and honest answer is

"No"

 

There is ONE reason why. It's too much of a compromise, with little advantage.

Interior CGI Bedroom Luna Visualisation

Let me explain. Our digital room sets are built to visualise a product. A room set to visualise kitchen tiles will be built, lit, propped and designed to purposely visualise tiles.

To now use that set to visualise a dining table would be possible, but not ideal. We'd spend too much time re-jigging and re-arranging an old set. It's actually much better to start with a blank canvas, and can be more efficient too.

CGI Architectural Visualisation Visualisations Architecture Housing Development Animation Interior Internal KBB Bathroom

That's not to say that we can't re-use parts of the past digital room sets, such as windows, chairs or light fixtures. However the architecture of the room is best to be built from scratch.

Re-using and re-purposing digital assets can be used along side new and custom fixtures too. That way you have something unique, bespoke and tailored to you and your product.

Interior 3D CGI Visualisation Illustration Klio Office

 

So, if you're looking to use interior digital room sets to visualise a product, perhaps think about building one that suits your needs perfectly. Don't be fooled that using an off-the-shelf set will save you time and money, it likely wont.

 

Don't compromise!

 

Dean

16/07/2019No Comments

Virtual Reality // The Misunderstood Medium

Fantastic Tech

New tech is fantastic. It changes on a daily basis, and brings us new and exciting things.

But virtual reality can almost seem like it stumbles and trips way too often. Let's not forget that VR isn't anything new, Oculus Rift was funded on Kickstarter over 7 years ago!

Misunderstood

Like a stroppy high-school teenager, VR is misunderstood. It doesn't know what it wants to do in life, it's not sure where it belongs, and perhaps even a little confused about its upbringing!

Virtual Reality misunderstood

The issue

For me, virtual reality is often being shoe-horned into a situation that doesn't really fit, and it's really hurting it's reputation and potential. People think "VR, that's cool, how can we jump on this bang wagon" without really thinking about what they're trying to achieve.

VR is fantastic for occasions where the user needs to be isolated, such as training simulations. They can safely immerse the user in dangerous, expensive and complex situations.

However, I believe VR isn't great for social groups in many situations. That could be 1 person wearing a VR headset in a group of people, or several people each using a headset. There is a massive social issue for VR to overcome.

If you're the 1 in a group of many, and you're the only one in the virtual world, you are no longer connected to the group. You are alone. There's no two ways about it.

Again if you're in a group of VR users, you are alone.

Virtual Reality misunderstood

And this social and psychological issue is massive.

Trust.

Respect.

Relationships.

All of these things are tested every time you wear a headset in a social environment. How many times have you handed someone a VR headset, for them to wear it for 15 seconds, then hand it back? Or you wear a headset, and you become too isolated from the real world. These are the kinds of the big issues VR is facing.

 

The big VR fix

Well, is there a "fix"?

I think we need to really think about where virtual reality is used.

Maybe we just need to plough on, and try to make VR common place?

Or perhaps, as an entertainment platform, VR is already dead in the water, and we should look towards alternatives such as augmented reality?

Virtual Reality misunderstood

This blog post isn't a dig at virtual reality, or those trying to use the medium for brilliant things, but I think content creators really need to take a step back, and figure out if virtual reality is right for their end goal and end users, before irreversible damage is done.

 

Dean

09/07/2019No Comments

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

The Future!

Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced. But what are the next steps?

Survey

Over the past few months, we ran a survey to find out more about Punch Infinity (does it do what we want it to) and to find out its users (what they like, need and expect). The survey is over, and the results will be published soon.

We hope the results will help us shape any future developments.

Immediate plans?

In a nut shell, no. Maintenance, house keeping and responding to technical changes are our constant priority.

Punch Infinity Interactive Configurator CGI Tiles Kitchen

Two paths

One current leading idea is to split Punch Infinity into two products, a Lite version and a Pro version.

Roughly, the Lite version would be very similar to Punch Infinity as it is today, a streamlined, useful and refined configurator system.

The Pro version could have anything a client desires. Punch Infinity has always had the ability to "bolt on" any features, as it was built from the ground up, and maybe we take full advantage of that. Or perhaps we add more "pro" functions, such as 360 views, analytics or maybe even virtual reality. This part of the puzzle is a big unknown, and we'll know more from the survey, further user testing and discussions.

No time to stand still

Punch Infinity is going to evolve and change. It can't stand still, and neither can I! The speed at which tech changes is incredible, and we need to be just as fast, reactive and pro-active!

Summary

Punch Infinity will change, maybe a little, maybe a lot.

There is no current "roadmap" and we need to carefully plan and execute our next steps.

We are always open to new ideas, thoughts and suggestions. So even though the survey is over, drop us a message, call or DM with your thoughts!

Thank you!

Thank you for reading the Punch Infinity Blog Series! If you missed any of the previous posts, check them out below -

Punch Infinity - What is it?

Punch Infinity - Why?

Punch Infinity - How?

 

And if you know to know more all you need to do is shout (or call, email or DM).

Dean

08/07/2019No Comments

Finished errr Monday // Dudden Hill Lane // Architectural CGI Visualisation

Dudden Hill Lane // Architectural CGI Visualisation

Our client has plans to develop a North London builders yard into a fantastic residential and office space development.

In order to explain their designs, they commissioned 2 CGI illustrations.

The first visualisation shows the positive impact the proposed design will have on the existing street and surroundings.

The second image shows the extent of the development.

28/06/2019No Comments

Finished Friday // Klio // CGI Visualisation & Animation

Another cracking interior CGI project to show you!

 

To help art.com market and promote Klio, their fantastic answer to streaming beautiful art to your house or office, we produced several images and a short animated clip.

Interior 3D CGI Visualisation Illustration Klio Office Interior 3D CGI Visualisation Illustration Klio Office

Interior 3D CGI Visualisation Illustration Klio Office

 

The Klio is available in different styles, so that needed to be illustrated.

The artwork which features on the Klio can also be animated, so again, we took care of that too.

The digital room set is entirely 3D, built to best illustrate the product, save time and remove logistical head aches!

 

For further details, or to get in touch head to the contact page.

 

And to view the full project head to -

https://www.behance.net/gallery/82155053/Klio-CGI-Visualisation-Animation

 

Interior 3D CGI Visualisation Illustration Klio Office

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PUNCH DIGITAL

Punch Digital Services Ltd

Registered Office :
Peel Walker
11 Victoria Road
Elland
HX5 0AE

Company No:
07938732

VAT No:
GB 282 4398 77