06/02/2020No Comments

The Importance of Not Standing Still

Sound on folks, and take a look at the latest showcase.

It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area.

Many folk say "you need to be super niche", and whilst I do agree, and perhaps even see the business sense in that, it's just not for me.

I see huge advantages in working on a wide range of projects. What you learn on an architectural job will have a positive impact on a product animation.

Take for example the part of the showcase where the "2020" objects fall and bounce around. In my head, I'm thinking, could we use a system like this to drop leafs into an architectural project, to have a more realistic and interesting visual.

I totally understand that this approach isn't "mainstream", and we will end up going down routes that lead to nowhere. But that's half the fun!

Doing the same thing, day in, day out, also leaves you very exposed. People will copy, imitate and rip-off work. And if you're not quick, they could overtake you, and run you out of business. That scares me much more than wasting a few days on side project!

"If you don't move, your legs become stiff. And once your legs become stiff, it becomes harder to move."

Kind of makes sense, right?

So here's to diversity!

Dean

29/11/2019No Comments

Finished Friday // Coves of Brighton Bay // Architectural CGI Illustration

Coves of Brighton Bay // Architectural CGI Illustration

Finished Friday this week brings you Coves of Brighton Bay // Architectural CGI Illustrations.

Check out the full project here.

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

14/11/2019No Comments

Finished Friday // Samerson Kitchen // Interior Kitchen CGI

Samerson Kitchen // Interior Kitchen CGI

Finished Friday this weeks brings this beautiful interior space, which draws inspiration from modern kitchen design, with a mid-century twist.

The full project can be found on our Behance page.

 

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

10/10/2019No Comments

Inspiration // Redbrick Mill

I find inspiration comes from anywhere, but sometimes taking a literal step into an inspiring space is a fantastic way to broaden your mind.

So last weekend I paid a visit to the fantastic Redbrick Mill.

Redbrick Mill is a high-end department store for the likes of Heals, Natuzzi and Made.com, and wow, what a store!

Places like these are inspiring for so many reasons. The quality, attention to detail and of course design are just a few things to marvel at. But it's also a brilliant place to take in much more than just beautiful furniture and interior design.

Seeing real items up-close and in detail is a great way to push our CGI work forward. It's those details which can turn a good piece of work into something great. It certainly inspires us to continue to push and develop!

When working on interior projects, we're always looking for inspiration and references to give our work a creative edge. Nothing stands still in the interior design world, so why should we?

A visit like this is also fantastic to get ideas on smaller things too, such as table settings, colour trend and furnishings. And let's not forget out the fantastic mill building itself! I'm a huge fan of restored buildings, and this old mill is certainly beautiful and inspiring too!

 

So what's your favorite place for "read made" inspiration? Drop a comment or email and let us know!

 

Dean

24/09/2019No Comments

4 Questions // A brief insight into Dean and Punch Digital

I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....

 

What do you do?

I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.

Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!

My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012. 

Who do you help?

Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.

Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!

On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!

What pain do you solve?

CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else. 

The biggest pain we solve is to remove limitations. 

Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.

Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.

Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!

Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!

Why do you do what you do?

I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.

I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.

Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration. 

I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.

There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project. 

I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.

There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!

Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!

(Plus it’s less messier than being a plumber (sorry dad)!!)

 

Dean

14/08/2019No Comments

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective.

So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure!

But what's the point?

Well, when it comes to creating marketing and promotional material for your business and products, the options can seem endless, or maybe there may be options that you haven't considered.

So, I want to use 15+ years of knowledge of the CGI, 3D, digital marketing industry, combined with an understanding of businesses needs, requirements and problems, to explain what I might do in your position.

The first piece will be "What would I do if I were a property developer?".

In this, I will look at the different options, from basic CGI artwork, to fully interactive applications, and maybe a few other options that perhaps you're not even aware of. I'll look at the pros and cons of different mediums, what to expect, cost guides and so on.

Essentially I hope this mini series will give you a good understanding of your options and maybe even help you to approach CGI studios so you get the most out of any future projects.

Don't miss out!

So this blog post is a little heads up for something that will be landing over the next weeks / months.

To make sure you don't miss out, subscribe to the newsletter here -

Click to subscribe!

And we'll add you to our monthly newsletter so you get the info straight to your inbox!

 

Dean

23/07/2019No Comments

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked

"Do you have any room sets we could use?"

And the simple and honest answer is

"No"

 

There is ONE reason why. It's too much of a compromise, with little advantage.

Interior CGI Bedroom Luna Visualisation

Let me explain. Our digital room sets are built to visualise a product. A room set to visualise kitchen tiles will be built, lit, propped and designed to purposely visualise tiles.

To now use that set to visualise a dining table would be possible, but not ideal. We'd spend too much time re-jigging and re-arranging an old set. It's actually much better to start with a blank canvas, and can be more efficient too.

CGI Architectural Visualisation Visualisations Architecture Housing Development Animation Interior Internal KBB Bathroom

That's not to say that we can't re-use parts of the past digital room sets, such as windows, chairs or light fixtures. However the architecture of the room is best to be built from scratch.

Re-using and re-purposing digital assets can be used along side new and custom fixtures too. That way you have something unique, bespoke and tailored to you and your product.

Interior 3D CGI Visualisation Illustration Klio Office

 

So, if you're looking to use interior digital room sets to visualise a product, perhaps think about building one that suits your needs perfectly. Don't be fooled that using an off-the-shelf set will save you time and money, it likely wont.

 

Don't compromise!

 

Dean

18/07/2019No Comments

Finished Friday // Fredericsburg CGI Interior Visualisation

How do you explain how an interior space will look following a fantastic refurbishment?

With amazing images, right?

We were commissioned to create 3 interior visualisations to preview the gym, kitchen and lounge areas of this re-development.

A detail spec, drawings and brief was supplied, and we did the rest to produce these images.

Check out the full project over at

https://www.behance.net/gallery/82902523/Fredericsburg-CGI-Interior-Visualusation

09/07/2019No Comments

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

The Future!

Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced. But what are the next steps?

Survey

Over the past few months, we ran a survey to find out more about Punch Infinity (does it do what we want it to) and to find out its users (what they like, need and expect). The survey is over, and the results will be published soon.

We hope the results will help us shape any future developments.

Immediate plans?

In a nut shell, no. Maintenance, house keeping and responding to technical changes are our constant priority.

Punch Infinity Interactive Configurator CGI Tiles Kitchen

Two paths

One current leading idea is to split Punch Infinity into two products, a Lite version and a Pro version.

Roughly, the Lite version would be very similar to Punch Infinity as it is today, a streamlined, useful and refined configurator system.

The Pro version could have anything a client desires. Punch Infinity has always had the ability to "bolt on" any features, as it was built from the ground up, and maybe we take full advantage of that. Or perhaps we add more "pro" functions, such as 360 views, analytics or maybe even virtual reality. This part of the puzzle is a big unknown, and we'll know more from the survey, further user testing and discussions.

No time to stand still

Punch Infinity is going to evolve and change. It can't stand still, and neither can I! The speed at which tech changes is incredible, and we need to be just as fast, reactive and pro-active!

Summary

Punch Infinity will change, maybe a little, maybe a lot.

There is no current "roadmap" and we need to carefully plan and execute our next steps.

We are always open to new ideas, thoughts and suggestions. So even though the survey is over, drop us a message, call or DM with your thoughts!

Thank you!

Thank you for reading the Punch Infinity Blog Series! If you missed any of the previous posts, check them out below -

Punch Infinity - What is it?

Punch Infinity - Why?

Punch Infinity - How?

 

And if you know to know more all you need to do is shout (or call, email or DM).

Dean

17/05/2019No Comments

Finished Friday // Mountain Vista CGI Interior Visualisation

To help the client illustrate their concept for this refurbishment of a American private business retreat. We created 3 interior images showcasing the proposed changes and alterations.

Head over to the completed projects to find out more about this project!

And feel free to drop us an email or DM for a friendly chat if you'd like to discuss this, or perhaps a similar project you have in mind.

 

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PUNCH DIGITAL

Punch Digital Services Ltd

Registered Office :
Peel Walker
11 Victoria Road
Elland
HX5 0AE

Company No:
07938732

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GB 282 4398 77