15/07/2019No Comments

Punch Infinity Survey // We have a winner!

Earlier today, on Instagram Live, I drew a winner from the folk who completed the Punch Infinity survey.

For those that don't know, the survey was a way to get people's thoughts and opinions on Punch Infinity, our interactive configurator. We will work through the data, and we hope we'll know what's working well, no so well, and perhaps some future direction too.

Anyway, the winner was Graham, so the £50 Amazon voucher will be heading his way very soon. To see the draw, head to https://www.instagram.com/punchdigitaluk/ and check out the Live / Stories section of the profile.

Punch Infinity Interactive Configurator Survey Draw

Thank you to everyone who took part!

Dean

09/07/2019No Comments

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

The Future!

Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced. But what are the next steps?

Survey

Over the past few months, we ran a survey to find out more about Punch Infinity (does it do what we want it to) and to find out its users (what they like, need and expect). The survey is over, and the results will be published soon.

We hope the results will help us shape any future developments.

Immediate plans?

In a nut shell, no. Maintenance, house keeping and responding to technical changes are our constant priority.

Punch Infinity Interactive Configurator CGI Tiles Kitchen

Two paths

One current leading idea is to split Punch Infinity into two products, a Lite version and a Pro version.

Roughly, the Lite version would be very similar to Punch Infinity as it is today, a streamlined, useful and refined configurator system.

The Pro version could have anything a client desires. Punch Infinity has always had the ability to "bolt on" any features, as it was built from the ground up, and maybe we take full advantage of that. Or perhaps we add more "pro" functions, such as 360 views, analytics or maybe even virtual reality. This part of the puzzle is a big unknown, and we'll know more from the survey, further user testing and discussions.

No time to stand still

Punch Infinity is going to evolve and change. It can't stand still, and neither can I! The speed at which tech changes is incredible, and we need to be just as fast, reactive and pro-active!

Summary

Punch Infinity will change, maybe a little, maybe a lot.

There is no current "roadmap" and we need to carefully plan and execute our next steps.

We are always open to new ideas, thoughts and suggestions. So even though the survey is over, drop us a message, call or DM with your thoughts!

Thank you!

Thank you for reading the Punch Infinity Blog Series! If you missed any of the previous posts, check them out below -

Punch Infinity - What is it?

Punch Infinity - Why?

Punch Infinity - How?

 

And if you know to know more all you need to do is shout (or call, email or DM).

Dean

28/05/2019No Comments

Punch Infinity – Why?

 

Punch Infinity - Why?

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

Why?

The standards of product configurators can be poor at times. I felt that big improvements and innovations could be made to make the experience better for both businesses and customers. A better, easier and more useful configurator app would ultimately help businesses sell their products easier.

So I identified 3 areas that needed to be improved, reinvented or designed to make Punch Infinity a great tool to use...

Usability

I’ve experienced and tested numerous configurators, and often became frustrated by poor usability. Some configurators require lengthy sign up processes, a big turn off for users. Others are too complex, and dive into the finest detail too quickly, thus removing any fun or excitement. And some simple leave you thinking "OK great, love the product, but how do I buy?!".

Vehicle configurators for example can be incredibly unfriendly. Instead of exciting the user with fantastic paint colours, styling, wheels, etc, the configurators will start with the boring stuff first. Engine size, emissions, tax, warranty....zzzzz. I don’t get it. A configurator should excite, and make people say “take my money, I’ll worry about the tax later!”.

I’m my opinion, configurators need to excite first, and then deal with the finer details later. Maybe even leave that to the sales folk in the showroom.

Visuals

Maybe I’m a little arrogant here, but I cringe a little when I see businesses using below par CGI imagery in their marketing material. I know budgets can be tight, but could poor visuals be costing businesses more in the long term? The work we produce at Punch Digital rivals photography in quality, however I know how tricky this can be with configurators. Often they can look “photoshopped” and not very realistic.

For a great experience, the user needs brilliant visuals. Many configurators fall short here, but we’ve developed processes and clever systems to make the visuals as real and convincing as possible. I’ll expand on this in the How? post (coming soon).

Accessibility

Over the decade we have been spoilt with how accessible technology has become. I’m writing this on an iPad in my living room, but I also have a laptop on my desk and a smart phone in my pocket.

Many apps are cross platform, and it’s becoming expected that the device you use shouldn’t limit you in anyway. Many configurators are limited to a handful of devices. Some even require bulky software to download. I wanted to make a configurator app that could be used on any modern device, without bulky downloads, or long loading times, without compromising quality or user experience.

That's why built Punch Infinity to work in an internet browser. People are familiar browsers, and generally know how to access a website. To access a Punch Infinity configurator you type in website such as https://rhk.punch.digital and instead of loading a website, the browser loads the configurator. Simple but very effective. We’ll dig into the “how” it works later, but the important thing for us was to make it accessible for as many people as possible.

Summary

Punch Infinity has been built with the end user in it's focus. The experience needed to be easy to use and straight forward. We have made it easy for customers to continue on their buying journey by either learning more about the product, making an enquiry, or being directed to the online sales store.

We also made sure that the visual quality is as high as our non-interactive work.

And we made sure that as many people could access a Punch Infinity interactive configurator through their PC, laptop, iPad, tablet or smartphone.

If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.

Other pages from the Punch Infinity Blog Post Series

Punch Infinity - What is it?

Punch Infinity - How? (Coming soon, 11th June).

Punch Infinity - The Future (Coming soon, 25th June).

 

Dean

13/05/2019No Comments

Punch Infinity // Interactive Configurator Survey

Punch Infinity // Interactive Configurator Survey

The Punch Infinity Survey is live, but we need your help!

Have you ever used an Interactive Configurator? Whether you use them on a daily basis or have no idea what I'm talking about, can you spare a few moments to fill out our survey to help us design the future.

First visit....

https://www.punch.digital/punch-infinity

and try out one or more demos on 1 (preferably more) devices.

Once you’ve done then, crack on with the survey (Click to launch)

 

It’ll take around 5 mins, and you’ll really be helping us out!

Plus you could win a £50 Amazon voucher to spend on junk you don't need!

The survey will run for a few weeks. Results will be published, and folk who complete the form will be entered into a prize draw for a £50 Amazon voucher!

Contact us by email, dm or good old telephone.

09/05/2019No Comments

Punch Infinity – What is it?

 

Punch Infinity - What is it?

At the start of this year we completed Punch Infinity, our interactive configurator, to make it easy for customers to easily allow our clients to visualise products.

In this mini series of blog posts I’ll be answering why, what, how and the future plans by picking the ONE thing that really focused a Punch Infinity into what it has become.

What is Punch Infinity?

Punch Infinity is an interactive configurator that helps businesses show their customers their entire product range or variations, whilst generating leads and to help assist marketing and sales.

Often customers can’t envisage different products, variations or finishes, especially when they're only presented with tiny swatches, sample pots or thumbnail images.

You could think of Punch Infinity as an interactive photo, where customers can interact, change and visualise entire product ranges, colours variations and finishes.

Enabling customers visualise their choices is great for customer confidence, which can lead to enquiries and sales.

But Punch Infinity isn’t just pretty and easy to use, it’s also incredibly functional. Punch Infinity can drive enquiries, help build a social following, and assist staff with their sales, but we'll dig into that in a moment.

What is an interactive configurator?

In a nutshell, an interactive configurator is a way for users to visually change and configure a product or product range.

You might use an interactive configurator to help you choose something such as a car or kitchen. A product might be available in different, styles, finishes, colours or components and so on and an interactive configurator could help you to visualise what you're planning to buy.

Interactive configurators aren't generally design tools. You can't re-design a car, or move kitchen cabinets around. For this kind of thing you need a specific piece of software to build the components. These "builder" tools generally lack visual quality (although I'm 100% sure in a few years they'll be near "photo-realistic" in quality). Design tools, unlike interactive configurators, can also be time consuming and require a certain level of knowledge of the thing you're building, and knowledge of the software itself. They're great for making sure you're kitchen will fit, but not great for marketing a product range.

How does Punch Infinity show different products?

We developed Punch Infinity to allow any business to easily show any product range or variation.

Punch Infinity is a system. What's shown in the configurator is completely up to you. In our demos you can see a kitchen, office chair and bathroom set. These all use Punch Infinity, but the imagery is bespoke to that configurator.

For example, if you are a bathroom retailer, chances are you'd want to have a room set that reflects your style, and of course your own products. We can create a bespoke digital room set using our CGI expertise, populate it with your products and create a configurator for your product range.

So, what's Punch Infinity's ONE Thing?

Our ethos is always to make anything we do as easy as possible, whether that's for the end user or our clients. Punch Infinity has been designed, tested, developed (numerous times!) to make the experience as easy and as simple as possible.

And that's been Punch Infinity's the ONE thing.

Punch Infinity had to be easy to use. It doesn't matter how fancy the visuals are or how in-depth the functions are, if people can't use it then it's failed.

Without ease of use, customers can't feel confident in their choices and are less likely to enquire or make a purchase.

What Makes Punch Infinity Different?

Firstly, Punch Infinity is readily available to anyone. Businesses don't have to develop (and pay) for a new configurator. Hiring programmers and developers can be very time consuming and costly (trust me on this!). Punch Infinity is ready to go. We create and upload the CGI imagery, and that's it. No programming or technical input required!

We've also made sure that Punch Infinity works on most modern devices, such as PCs, iPads and smartphones. Accessibility was also high on our priority list when creating Punch Infinity.

Punch Infinity has great functions too, such as save, share, print and enquire built in. These functions make it easier for customers and sales folk to continue down the route to a purchase. Detailed product information can also be shown too, without leaving the configurator.

Summary

Punch Infinity is an easy to use, accessible interactive configurator, available for any business selling a product range, or products with variations.

It's an ideal lead generation too, giving confidence to customers by ditching out dated swatches and thumbnails.

The built in functions make sure it's not only visually great, but also very practical with you marketing and sales.

If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.

Next in the blog series

Punch Infinity - Why? (Coming soon).

Punch Infinity - How? (Coming soon).

Punch Infinity - The Future (Coming soon).

 

Dean

30/04/2019No Comments

Punch Infinity // Blog Series

 

Punch Infinity // Blog Series

At the start of this year we completed Punch Infinity, our interactive configurator, to make it easy for customers to easily allow our clients to visualise products.

Punch Infinity is Here!

Check out this one we generated for Mosiac Village, helping their customer visualise their tiles easier.

Over the next few blog posts I’ll be digging into Punch Infinity and talking about what, why, how and the future plans for our interactive configurator. In the blog posts I'll be picking the ONE thing that helped really focused Punch Infinity into what it has become.

Below are the links to the individual 4 blog posts. So have a read once they're available! If you have any questions or queries or think Punch Infinity might be great for you marketing, then drop us a message or give us a call!

Punch Infinity - What is it? (Coming soon - Tuesday 13th May)

Punch Infinity - Why? (Coming soon - Tuesday 27th May)

Punch Infinity - How? (Coming soon - Tuesday 10th June)

Punch Infinity - The Future (Coming soon - 24th)

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PUNCH DIGITAL

Punch Digital Services Ltd

Registered Office :
Peel Walker
11 Victoria Road
Elland
HX5 0AE

Company No:
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