Sound on folks, and take a look at the latest showcase.
It's been fun to look back and stitch this 30s montage together. It makes me realise how multi talented Punch Digital can be, and the benefits of not being stuck rigidly to one area.
Many folk say "you need to be super niche", and whilst I do agree, and perhaps even see the business sense in that, it's just not for me.
I see huge advantages in working on a wide range of projects. What you learn on an architectural job will have a positive impact on a product animation.
Take for example the part of the showcase where the "2020" objects fall and bounce around. In my head, I'm thinking, could we use a system like this to drop leafs into an architectural project, to have a more realistic and interesting visual.
I totally understand that this approach isn't "mainstream", and we will end up going down routes that lead to nowhere. But that's half the fun!
Doing the same thing, day in, day out, also leaves you very exposed. People will copy, imitate and rip-off work. And if you're not quick, they could overtake you, and run you out of business. That scares me much more than wasting a few days on side project!
"If you don't move, your legs become stiff. And once your legs become stiff, it becomes harder to move."
Kind of makes sense, right?
So here's to diversity!