Punch Infinity - Why?
Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.
The standards of product configurators can be poor at times. I felt that big improvements and innovations could be made to make the experience better for both businesses and customers. A better, easier and more useful configurator app would ultimately help businesses sell their products easier.
So I identified 3 areas that needed to be improved, reinvented or designed to make Punch Infinity a great tool to use...
I’ve experienced and tested numerous configurators, and often became frustrated by poor usability. Some configurators require lengthy sign up processes, a big turn off for users. Others are too complex, and dive into the finest detail too quickly, thus removing any fun or excitement. And some simple leave you thinking "OK great, love the product, but how do I buy?!".
Vehicle configurators for example can be incredibly unfriendly. Instead of exciting the user with fantastic paint colours, styling, wheels, etc, the configurators will start with the boring stuff first. Engine size, emissions, tax, warranty....zzzzz. I don’t get it. A configurator should excite, and make people say “take my money, I’ll worry about the tax later!”.
I’m my opinion, configurators need to excite first, and then deal with the finer details later. Maybe even leave that to the sales folk in the showroom.
Maybe I’m a little arrogant here, but I cringe a little when I see businesses using below par CGI imagery in their marketing material. I know budgets can be tight, but could poor visuals be costing businesses more in the long term? The work we produce at Punch Digital rivals photography in quality, however I know how tricky this can be with configurators. Often they can look “photoshopped” and not very realistic.
For a great experience, the user needs brilliant visuals. Many configurators fall short here, but we’ve developed processes and clever systems to make the visuals as real and convincing as possible. I’ll expand on this in the How? post (coming soon).
Over the decade we have been spoilt with how accessible technology has become. I’m writing this on an iPad in my living room, but I also have a laptop on my desk and a smart phone in my pocket.
Many apps are cross platform, and it’s becoming expected that the device you use shouldn’t limit you in anyway. Many configurators are limited to a handful of devices. Some even require bulky software to download. I wanted to make a configurator app that could be used on any modern device, without bulky downloads, or long loading times, without compromising quality or user experience.
That's why built Punch Infinity to work in an internet browser. People are familiar browsers, and generally know how to access a website. To access a Punch Infinity configurator you type in website such as https://rhk.punch.digital and instead of loading a website, the browser loads the configurator. Simple but very effective. We’ll dig into the “how” it works later, but the important thing for us was to make it accessible for as many people as possible.
Punch Infinity has been built with the end user in it's focus. The experience needed to be easy to use and straight forward. We have made it easy for customers to continue on their buying journey by either learning more about the product, making an enquiry, or being directed to the online sales store.
We also made sure that the visual quality is as high as our non-interactive work.
And we made sure that as many people could access a Punch Infinity interactive configurator through their PC, laptop, iPad, tablet or smartphone.
If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.
Other pages from the Punch Infinity Blog Post Series
Punch Infinity - What is it?
Punch Infinity - How? (Coming soon, 11th June).
Punch Infinity - The Future (Coming soon, 25th June).