10/05/2019No Comments

Finished Friday // Eastham CGI Architectural Visualisation

Finished Friday // Eastham CGI Architectural Visualisation

To help this property developer in their aim to refurbish, extend and re-use this London property, we created 2 images to help visualise the proposed changes.

Head over to the completed projects to find out more about this project!

And feel free to drop us an email or DM for a friendly chat.

09/05/2019No Comments

Punch Infinity – What is it?

 

Punch Infinity - What is it?

At the start of this year we completed Punch Infinity, our interactive configurator, to make it easy for customers to easily allow our clients to visualise products.

In this mini series of blog posts I’ll be answering why, what, how and the future plans by picking the ONE thing that really focused a Punch Infinity into what it has become.

What is Punch Infinity?

Punch Infinity is an interactive configurator that helps businesses show their customers their entire product range or variations, whilst generating leads and to help assist marketing and sales.

Often customers can’t envisage different products, variations or finishes, especially when they're only presented with tiny swatches, sample pots or thumbnail images.

You could think of Punch Infinity as an interactive photo, where customers can interact, change and visualise entire product ranges, colours variations and finishes.

Enabling customers visualise their choices is great for customer confidence, which can lead to enquiries and sales.

But Punch Infinity isn’t just pretty and easy to use, it’s also incredibly functional. Punch Infinity can drive enquiries, help build a social following, and assist staff with their sales, but we'll dig into that in a moment.

What is an interactive configurator?

In a nutshell, an interactive configurator is a way for users to visually change and configure a product or product range.

You might use an interactive configurator to help you choose something such as a car or kitchen. A product might be available in different, styles, finishes, colours or components and so on and an interactive configurator could help you to visualise what you're planning to buy.

Interactive configurators aren't generally design tools. You can't re-design a car, or move kitchen cabinets around. For this kind of thing you need a specific piece of software to build the components. These "builder" tools generally lack visual quality (although I'm 100% sure in a few years they'll be near "photo-realistic" in quality). Design tools, unlike interactive configurators, can also be time consuming and require a certain level of knowledge of the thing you're building, and knowledge of the software itself. They're great for making sure you're kitchen will fit, but not great for marketing a product range.

How does Punch Infinity show different products?

We developed Punch Infinity to allow any business to easily show any product range or variation.

Punch Infinity is a system. What's shown in the configurator is completely up to you. In our demos you can see a kitchen, office chair and bathroom set. These all use Punch Infinity, but the imagery is bespoke to that configurator.

For example, if you are a bathroom retailer, chances are you'd want to have a room set that reflects your style, and of course your own products. We can create a bespoke digital room set using our CGI expertise, populate it with your products and create a configurator for your product range.

So, what's Punch Infinity's ONE Thing?

Our ethos is always to make anything we do as easy as possible, whether that's for the end user or our clients. Punch Infinity has been designed, tested, developed (numerous times!) to make the experience as easy and as simple as possible.

And that's been Punch Infinity's the ONE thing.

Punch Infinity had to be easy to use. It doesn't matter how fancy the visuals are or how in-depth the functions are, if people can't use it then it's failed.

Without ease of use, customers can't feel confident in their choices and are less likely to enquire or make a purchase.

What Makes Punch Infinity Different?

Firstly, Punch Infinity is readily available to anyone. Businesses don't have to develop (and pay) for a new configurator. Hiring programmers and developers can be very time consuming and costly (trust me on this!). Punch Infinity is ready to go. We create and upload the CGI imagery, and that's it. No programming or technical input required!

We've also made sure that Punch Infinity works on most modern devices, such as PCs, iPads and smartphones. Accessibility was also high on our priority list when creating Punch Infinity.

Punch Infinity has great functions too, such as save, share, print and enquire built in. These functions make it easier for customers and sales folk to continue down the route to a purchase. Detailed product information can also be shown too, without leaving the configurator.

Summary

Punch Infinity is an easy to use, accessible interactive configurator, available for any business selling a product range, or products with variations.

It's an ideal lead generation too, giving confidence to customers by ditching out dated swatches and thumbnails.

The built in functions make sure it's not only visually great, but also very practical with you marketing and sales.

If you have any questions, queries or think Punch Infinity could be suitable for your marketing, then get in touch.

Next in the blog series

Punch Infinity - Why? (Coming soon).

Punch Infinity - How? (Coming soon).

Punch Infinity - The Future (Coming soon).

 

Dean

02/05/2019No Comments

New Project // Mosaic Village Interactive Configuator

New Project // Mosaic Village Interactive Configuator

Head over to the Completed Projects to learn more about how we used Punch Infinity to create an amazing interactive configuator for our tile selling client -

Completed Project // Mosaic Village Tile Configuator

And of course you have a go at designing your own tiles here -

Launch The Mosaic Village Tile Configuator

If you'll like to know more about Punch Infinity, you can read more here

Punch Infinity

or simply get in touch with us.

 

02/05/2019No Comments

We are now 50% Female!

 

We are now 50% Female!

Having a variety of staff from different backgrounds is what brings the team to life, while also providing a wider knowledge for future projects.
This month Jenny joined our team here at Punch Digital. Check out Jenny's background below.

https://www.instagram.com/p/BcGJC8LhVVd/

Her Job:

Jenny is here as a part time marketer to shake up all aspects of Punch Digital's marketing, while making a mean cup of tea. She will not only be organising our social media, but engaging with creative aspects and collaborating with the team.

We've already started some exciting changes and brainstormed some fantastic ideas.

#WatchThisSpace!

If you fancy collaborating with us Jenny is the person to talk to, her email is Jenny@punch.digital

Experience:

She juggles both work (here at Punch Digital), education (at University of Huddersfield doing her Masters in Marketing) and play.

In addition, she accredited by The Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) as well as being a fully qualified Interior Designer. She has previously worked in London. Designing retail stores for Harvey Nichols and Selfridges as well as contributing to the new Costa Coffee role out stores.

Not only does she come from a design background, she previously trained as a accountant. Giving her background a very unique direction.

Plus she has 3 years experience for Wetherspoons, so she knows how to pull a good pint!

Personal Life:

Born and bred Yorkshire girl she likes to go on long walks through the countryside. Just kidding! The only Yorkshire thing about Jenny is her accent and her unconditional love for Yorkshire Tea.

Jenny loves design and watching clients ideas come to life through CGI. Perfect for Punch Digital.

In her spare time she dabbles on illustrator creating line drawings of people. However, all the spare time is not sat in front of a computer. She is an avid music lover, travelling far and wide to see her favourite artists (only in the sunshine).

Where's Harry?

Those eagle-eyed among you might have noticed that 100% divided by 3 doesn't equal 50%. Sadly Harry left just before Easter, but fear not, a new, bright eyed Junior Artist will be with us soon!

30/04/2019No Comments

Punch Infinity // Blog Series

 

Punch Infinity // Blog Series

At the start of this year we completed Punch Infinity, our interactive configurator, to make it easy for customers to easily allow our clients to visualise products.

Punch Infinity is Here!

Check out this one we generated for Mosiac Village, helping their customer visualise their tiles easier.

Over the next few blog posts I’ll be digging into Punch Infinity and talking about what, why, how and the future plans for our interactive configurator. In the blog posts I'll be picking the ONE thing that helped really focused Punch Infinity into what it has become.

Below are the links to the individual 4 blog posts. So have a read once they're available! If you have any questions or queries or think Punch Infinity might be great for you marketing, then drop us a message or give us a call!

Punch Infinity - What is it? (Coming soon - Tuesday 13th May)

Punch Infinity - Why? (Coming soon - Tuesday 27th May)

Punch Infinity - How? (Coming soon - Tuesday 10th June)

Punch Infinity - The Future (Coming soon - 24th)

13/02/2019No Comments

Punch Digital forgets its Birthday

.

Punch Digital forgets its Birthday

7. A small number to some, but for me it says we're still here, alive and very much kicking!

Earlier this month (and I genuinely forget when exactly) Punch Digital turned 7!

That's 7 years of hard graft, incredible highs, and some not so brilliant lows. Still I wouldn't change a thing!

The next 7 years could be very interesting, and I'm trying to make a few changes to Punch Digital, more details will follow over the following months, but as always, I'm fascinated with new tech COUGH augmented reality COUGH.

And I'm also preparing to hit the scene with some motion graphics content, which in my mind right now, is a mix of the "traditional" Punch Digital work, and a the juxtaposition of the world.

Doesn't make sense does it, but don't panic, all will be clear(ish) soon.

Dean

14/01/2019No Comments

Thoughts on the Alton Towers’ Virtual Reality Roller-coaster Galactica

Finally a chance to experience one of the first Virtual Reality roller-coasters. It's been 2 years since it opened, and earlier this year as part of a “Funstermind” networking event, I had chance to ride it.

Admittedly, I didn’t know much about the ride before I visited Alton Towers, but in hindsight this perhaps was an advantage, as I had little expectations, and viewed the ride as the average Joe, rather than the CGI geek I am!

But to give you a bit of context, watch this video for some background insight.

In a nutshell, you’re strapped into a roller coaster, lying on your front, so you feel like you’re flying. You have a virtual reality headset, something similar to a Samsung Gear VR, which you wear throughout the ride.

As the ride starts, you fly through sci-fi buildings and landscapes, eventually leaving the complex for the vast openness of space. The virtual journey lasts around a minute, which synchronizes with physical roller coaster. When the roller coaster goes up, the virtual journey also goes up, and it is sort of believable and quite immersive.

The visual virtual elements are also quite good, but not spectacular. Perhaps I’m use to the high quality produced on high end VR headsets, or maybe it’s just that I know how good CGI can be, so when I see something falls below the current high standards, I’m left disappointed.

Maybe for the average rider, the graphics are more than acceptable. I also completely understand the hardware (mainly the VR headsets) will have limitations as to how realistic the visual elements can be pushed. In future years I expect we’ll see quality across all VR platforms to improve, just like any other technology.

But visual quality aside, there are two massive bug bears for me.

Firstly, if the ride has been open for 2 years, why hasn’t the virtual journey ever been changed? From what I can tell, the virtual world is exactly the same as it was the day it was opened. One of the big advantages of creating a digital, virtual world, is that new content can be added without any physical changes to hardware. Why haven’t Alton Towers tweaked or changed the content? Imagine how much attention the ride would get if you could ride the Millennium Falcon in VR just as the latest Star Wars was film was released?

But even just adding a couple of variations to the virtual world would make me want to go back, to experience something different. Sadly this is missing, and I really do think they’re missing a trick to get people to keep coming back.

Secondly, why is there no user interaction with the virtual world? Why not give the users a virtual cross-hair with a huge laser gun to shoot the bad guys? It would be very easy to do, and would make the experience so much more immersive and interesting. You could even have a scoring system, and play against your friends. Imagine how many times people would ride Galactica just to beat a score?

Again I think Alton Towers are missing a huge opportunity.

So to summarise....

Roller coasters are still amazing and always will be. Is there a need to mix VR with roller coaster? Perhaps. Does VR add to the experience? Again, maybe. It’s all down to the execution in my eyes.

The Galatica is one of the first VR roller coasters, and does show what is currently possible. However with a bit of creative thinking and a more engaging approach the experience could be 10x better, and could make VR roller coasters the main attractions at theme parks, rather than just another ride. Add some interaction or game play, and VR roller coasters will hit a new high.

Virtual reality experiences like the Galactica will continue to grow, and will undoubtedly become more popular. I just hope theme parks and other entertainment industries fully utilise the capabilities of VR and CGI to make the user experience something the user will never forget.

Dean

08/11/2018No Comments

5 Reasons why I love the Google Cardboard

The Google Cardboard, an entry level VR headset, has been around for a few years now. There's even a Cardboard 2 now too. Slot in your Android smartphone and away you go! But while many will see this as an undesirable piece of landfill junk, I disagree!

Here are my top 5 reasons why I love the Google Cardboard....

1. Any modern Android smart phone will work.

That’s right, you don’t need the latest Samsung S9 or Google Pixel 3 to have VR fun. For years most Android smart phones have had the hardware required for VR. OK some modern games and apps won’t work on old phones, but that’s not a fault with VR.

2. The price.

For a whopping sum of £6 you can buy a Google Cardboard 2. I’ve bought more expensive coffees before! That makes it almost an impulse buy, especially when compared to the £100s to buy a Oculus Rift, or HTC Vive! But the price point isn’t just great for consumers, it’s also great for marketing and PR. When launching a product, service or brand, the Google Cardboard offers a very cheap and easy solution to engage with an audience through VR.

3. Customise it.

It’s cardboard, so there’s really not excuse not to customise it! Stick some branding onto the headset, make it your own, and you have something that will stick in folks minds. Again great for marketing and PR.

4. It's recyclable.

Single use and none recyclable plastics are hot topics for discussion right now, and rightly so. The Google Cardboard is obviously very recyclable, which means even the most eco conscious of folk will have a hard time turning one down!

5. It’s a pocket rocket.

And lastly, the Google Cardboard is small. OK you’d struggle to fit it into your trendy skinny jeans, but you certainly wouldn’t notice it in your bag. And that’s one of the things I love about mobile VR. It doesn’t rely on a massive headset, sensors, and a beast of a PC. Personally I’ve taken the Google Cardboard to meetings and networking events and also to friends and family houses too.

Finally

Making tech accessible to the masses is ultimately what makes something mainstream. The Oculus Rift, Vive and others, are great, but they’re not something that’s mainstream yet. They’re expensive, require powerful PCs, and will likely be outdated in a year or two too. Unless your serious about gaming, then you probably don’t own one.

The Google Cardboard isn’t the greatest VR kit out there. It lacks the visual quality of the high end headsets, it’s uncomfortable to wear, and it’s usability isn’t fantastic. However what it does  brilliantly is it makes VR accessible to almost anyone. We’ve all seen the YouTube clips of Grandma falling off the sofa whilst being chased by a VR dinosaur. And although these experiences are small, and even funny, they are helping to make VR mainstream and socially acceptable.

Google Cardboard also fits perfectly into the Punch Digital philosophy by keeping things as simple as possible. By using the hardware already in our pockets is a massive plus, and the ease of use once you've slipped your phone the Cardboard is pretty neat too.

I still think VR has a long way to go before it’s in everyone’s house, but by taking small steps, with tech such as the Google Cardboard, and even the Gear VR or Daydream, I believe VR has a strong future.

Dean

07/11/2018No Comments

Welcome Harry!

Last month Harry joined the Punch Digital team!

Harry is a talented guy and be taking on the roll of junior CGI artist, taking on the creation of content for future projects, with a focus on 3D modeling.

He’ll also be developing current work-flows, as well as spending time on research and development projects to help keep Punch Digital moving forward! He’s already came up with some fantastic ideas and developments, so the future looks bright for this lad!

I hope Harry has a fantastic time here, and I trust we’ll create some amazing work together!

Dean

25/10/2018No Comments

Devilish Monents! Getting ready for Halloween with Snapchat and Augmented Reality

Devilish Moments!

A R&D project to explore SnapChat and augmented reality to create something fun, whilst learning what this incredible media can do!

Give it a go, let us know your thoughts.

https://bit.ly/2PhCYXc (Snapchat Lens link)

We'd love to hear about your devilish moments! Send your snaps to punchdigitaluk !

Happy Halloween!

 

P.S. We'll be diving a bit deeper into why we do these things over the next couple of weeks!

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PUNCH DIGITAL

Punch Digital Services Ltd

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