16/07/2019No Comments

Virtual Reality // The Misunderstood Medium

Fantastic Tech

New tech is fantastic. It changes on a daily basis, and brings us new and exciting things.

But virtual reality can almost seem like it stumbles and trips way too often. Let's not forget that VR isn't anything new, Oculus Rift was funded on Kickstarter over 7 years ago!

Misunderstood

Like a stroppy high-school teenager, VR is misunderstood. It doesn't know what it wants to do in life, it's not sure where it belongs, and perhaps even a little confused about its upbringing!

Virtual Reality misunderstood

The issue

For me, virtual reality is often being shoe-horned into a situation that doesn't really fit, and it's really hurting it's reputation and potential. People think "VR, that's cool, how can we jump on this bang wagon" without really thinking about what they're trying to achieve.

VR is fantastic for occasions where the user needs to be isolated, such as training simulations. They can safely immerse the user in dangerous, expensive and complex situations.

However, I believe VR isn't great for social groups in many situations. That could be 1 person wearing a VR headset in a group of people, or several people each using a headset. There is a massive social issue for VR to overcome.

If you're the 1 in a group of many, and you're the only one in the virtual world, you are no longer connected to the group. You are alone. There's no two ways about it.

Again if you're in a group of VR users, you are alone.

Virtual Reality misunderstood

And this social and psychological issue is massive.

Trust.

Respect.

Relationships.

All of these things are tested every time you wear a headset in a social environment. How many times have you handed someone a VR headset, for them to wear it for 15 seconds, then hand it back? Or you wear a headset, and you become too isolated from the real world. These are the kinds of the big issues VR is facing.

 

The big VR fix

Well, is there a "fix"?

I think we need to really think about where virtual reality is used.

Maybe we just need to plough on, and try to make VR common place?

Or perhaps, as an entertainment platform, VR is already dead in the water, and we should look towards alternatives such as augmented reality?

Virtual Reality misunderstood

This blog post isn't a dig at virtual reality, or those trying to use the medium for brilliant things, but I think content creators really need to take a step back, and figure out if virtual reality is right for their end goal and end users, before irreversible damage is done.

 

Dean

15/07/2019No Comments

Punch Infinity Survey // We have a winner!

Earlier today, on Instagram Live, I drew a winner from the folk who completed the Punch Infinity survey.

For those that don't know, the survey was a way to get people's thoughts and opinions on Punch Infinity, our interactive configurator. We will work through the data, and we hope we'll know what's working well, no so well, and perhaps some future direction too.

Anyway, the winner was Graham, so the £50 Amazon voucher will be heading his way very soon. To see the draw, head to https://www.instagram.com/punchdigitaluk/ and check out the Live / Stories section of the profile.

Punch Infinity Interactive Configurator Survey Draw

Thank you to everyone who took part!

Dean

09/07/2019No Comments

Punch Infinity // The Future

Before you read this, you might be wondering "what is Punch Infinity?". If that's the case then check out the Punch Infinity - What is it? blog post.

The Future!

Punch Infinity is currently live. Clients are on board, and we're incredibly proud of what we've produced. But what are the next steps?

Survey

Over the past few months, we ran a survey to find out more about Punch Infinity (does it do what we want it to) and to find out its users (what they like, need and expect). The survey is over, and the results will be published soon.

We hope the results will help us shape any future developments.

Immediate plans?

In a nut shell, no. Maintenance, house keeping and responding to technical changes are our constant priority.

Punch Infinity Interactive Configurator CGI Tiles Kitchen

Two paths

One current leading idea is to split Punch Infinity into two products, a Lite version and a Pro version.

Roughly, the Lite version would be very similar to Punch Infinity as it is today, a streamlined, useful and refined configurator system.

The Pro version could have anything a client desires. Punch Infinity has always had the ability to "bolt on" any features, as it was built from the ground up, and maybe we take full advantage of that. Or perhaps we add more "pro" functions, such as 360 views, analytics or maybe even virtual reality. This part of the puzzle is a big unknown, and we'll know more from the survey, further user testing and discussions.

No time to stand still

Punch Infinity is going to evolve and change. It can't stand still, and neither can I! The speed at which tech changes is incredible, and we need to be just as fast, reactive and pro-active!

Summary

Punch Infinity will change, maybe a little, maybe a lot.

There is no current "roadmap" and we need to carefully plan and execute our next steps.

We are always open to new ideas, thoughts and suggestions. So even though the survey is over, drop us a message, call or DM with your thoughts!

Thank you!

Thank you for reading the Punch Infinity Blog Series! If you missed any of the previous posts, check them out below -

Punch Infinity - What is it?

Punch Infinity - Why?

Punch Infinity - How?

 

And if you know to know more all you need to do is shout (or call, email or DM).

Dean

08/07/2019No Comments

Finished errr Monday // Dudden Hill Lane // Architectural CGI Visualisation

Dudden Hill Lane // Architectural CGI Visualisation

Our client has plans to develop a North London builders yard into a fantastic residential and office space development.

In order to explain their designs, they commissioned 2 CGI illustrations.

The first visualisation shows the positive impact the proposed design will have on the existing street and surroundings.

The second image shows the extent of the development.

02/07/2019No Comments

AR is dead, long live AR!

Augmented Reality is Dead?!

 

OK let me explain. AR definitely isn't dead, but a shift is occurring, and this is my prediction -

"AR over the next 12 months, augmented reality will become more commonplace, useful and integrated into our everyday lives than ever before."

 

Augmented Reality (AR) is a medium / platform allow people to superimpose digital content into the real world. You might be familiar with the concept. Snapchat Lenses are a fun way to add bunny ears, face swap or create interesting selfies.

Or maybe you've delved a little deeper and seen how you can view a piece of virtual furniture into your room. Check out the Ikea Place app for a great example of this.

Image Credit Facebook

Essentially anything that let's you see digital content overlaid or integrated into the real world can be defined as augmented reality.

The Shift in AR

AR has been around to years, we tested and played with this back in 2012, and then the hype died down. At that time it felt like a gimmick, and I don't do gimmicks!

In recent years, AR started to emerge once again, mainly down to the advances in tech (smart phones, Android ARCore, Apple AR Kit), which lead to fun apps, such as SnapChat.

Most of the apps have been for entertainment, and really served little other purpose.

But that will change. And it could be driven by Facebook of all people. Facebook launched Spark AR Studio, a way for developers to create augmented reality apps to feature in Facebook and Instagram.

Spark AR Studio Augmented Reality Facebook Instagram

Currently, most of the AR content on Spark AR Studio is "entertainment" based. People are experimenting, testing and having fun.

But what will be interesting is when we see Facebook start to monetise its platform and users. I predict that Facebook will create a centralised AR platform, not only for "funky selfies", but also for business, brands and products.

I mentioned earlier that Ikea have the Place app, where you can preview furniture within a real world. Well others are at it too, such as Wayfair and Amazon

And it's my prediction that Facebook will create something like Wayfair and Amazon , but 1000x greater!

Wayfair and Ikea are all very much self centred, they serve themselves, you can't "shop around". And I can't blame them, why should they.

Amazon and Facebook are potentially very different. These both aren't self centred, they can offer the users anything. So imagine an AR marketplace where you can browse 1000s of items, no matter who produces it.

And don't think AR is just for furniture either. Fashion, art, accessories, paint, hair styles and almost anything else could take advantage of AR.

And then there's the opportunity for augmented reality to do a full circle, and use AR for entertainment, promotion, brand awareness and just good old fun.

Facebook / Instagram is going to be the place to be. If they get it right, they'll be to go-to app for AR, and everyone will want to be on it. Think of it like a business not wanting to be on Google, it just wouldn't happen!

 

"I believe augmented reality is a huge opportunity for forward thinking retailers to promote their products and brands. The attention will be undervalued to begin with, but trust me, that won't last too long."

 

So what does this have to do with Punch Digital? Well moving forward, we will be developing augmented reality content on the Spark AR platform. It'll be business like ourselves that will give businesses, brands and products a way to get their content easily onto these platforms, so we're keen to show how this is possible!

Keep your eyes peeled for augmented reality updates!

And if you have an idea, concept or would simply like to know more about augmented reality, then get in touch!

Thanks,
Dean

28/06/2019No Comments

Finished Friday // Klio // CGI Visualisation & Animation

Another cracking interior CGI project to show you!

 

To help art.com market and promote Klio, their fantastic answer to streaming beautiful art to your house or office, we produced several images and a short animated clip.

Interior 3D CGI Visualisation Illustration Klio Office Interior 3D CGI Visualisation Illustration Klio Office

Interior 3D CGI Visualisation Illustration Klio Office

 

The Klio is available in different styles, so that needed to be illustrated.

The artwork which features on the Klio can also be animated, so again, we took care of that too.

The digital room set is entirely 3D, built to best illustrate the product, save time and remove logistical head aches!

 

For further details, or to get in touch head to the contact page.

 

And to view the full project head to -

https://www.behance.net/gallery/82155053/Klio-CGI-Visualisation-Animation

 

Interior 3D CGI Visualisation Illustration Klio Office

27/06/2019No Comments

The June Newsletter

The Latest Newsletter is out!

 

June Newsletter 3D CGI Illustration Visualisation

Head to...

https://mailchi.mp/676371886350/istgx2uajf-2080581

and take a look for yourself.

If you'd like to subscrive, you can do too.

SUBSCRIBE ME!

 

Thanks,
Dean

24/06/2019No Comments

Punch Archive

Turning a tedious task into a joyful habit!

 

If you're like me, admin work, can be tedious, slow and not fun.

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

But part of the advantage of CGI work is that digital assets, such as furniture, flooring, and even decor finishes, can all be re-used again...

....if you know where to find them!

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

So we have to archive. Boring right!

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

Well not if you can actually make something interesting and fun out of it, like some diorama inspired isometric visuals!

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

So that's what I decided to do. And then I threw in a little bit of animation too, because why not!

Punch Archive Mountain Vista Lounge Interior CGI Illustration Visualisation Animation

Keep your eyes peeled on the blog for new "Punch Archives"

and you can also catch all the updates on PunchDigitalUK Instagram account!

 

Thanks,
Dean

18/06/2019No Comments

Why make “Evolution” and why does research and development matter?

Evolution // CGI Motion Graphics Animation

 

Research and development is ESSENTIAL.

Building new skills.

Testing ideas.

Opportunities to try new software or hardware.

Little risk

And it's FUN!

R&D

I personally LOVE the CGI industry. Being able to make something out of literally nothing.

I love being creative, trying new ideas.

Without development, Punch Digital would be just a cog in a machine, and that's really not for me.

R&D

But why should YOU care?

We hope you'd want to work with a team of folk who aren't content with mediocre, run of the mill, maybe even "dated" work and processes.

Maybe you have a brilliant idea, you've never seen it done before, and you want to see it spring to life, just like how Evolution sprang from a few seemingly random ideas. (It wasn't random 🙂 )

Or maybe you just like shiny things and a good tune!

Evolution motion graphics cgi animation

Let me know your thoughts, comments or even suggestions!

Dean

14/06/2019No Comments

Finished Friday // Evolution // CGI Motion Graphic Animation

Evolution motion graphics cgi animation

Stand still and you're irrelevant.

Why not evolve?

This r&d piece explores the need to evolve, grow and push ourselves beyond current capabilities.

Check out the full project on the Behance page.

This side project also features in the R&D section too.

 

Thanks,

Dean

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PUNCH DIGITAL

Punch Digital Services Ltd

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Peel Walker
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