10/10/2019No Comments

Inspiration // Redbrick Mill

I find inspiration comes from anywhere, but sometimes taking a literal step into an inspiring space is a fantastic way to broaden your mind.

So last weekend I paid a visit to the fantastic Redbrick Mill.

Redbrick Mill is a high-end department store for the likes of Heals, Natuzzi and Made.com, and wow, what a store!

Places like these are inspiring for so many reasons. The quality, attention to detail and of course design are just a few things to marvel at. But it's also a brilliant place to take in much more than just beautiful furniture and interior design.

Seeing real items up-close and in detail is a great way to push our CGI work forward. It's those details which can turn a good piece of work into something great. It certainly inspires us to continue to push and develop!

When working on interior projects, we're always looking for inspiration and references to give our work a creative edge. Nothing stands still in the interior design world, so why should we?

A visit like this is also fantastic to get ideas on smaller things too, such as table settings, colour trend and furnishings. And let's not forget out the fantastic mill building itself! I'm a huge fan of restored buildings, and this old mill is certainly beautiful and inspiring too!

 

So what's your favorite place for "read made" inspiration? Drop a comment or email and let us know!

 

Dean

03/10/2019No Comments

Finished Friday // Chelsea 88 // Landscape CGI Illustration

Another day, another finished project!

For our wonderful client, we helped them illustrate a proposed community dog park through a single CGI illustration.

Read more about the project here -

Chelsea 88 // Landscape CGI Illustration

24/09/2019No Comments

4 Questions // A brief insight into Dean and Punch Digital

I got asked these 4 questions below, and they really made me think about different aspects of myself and how I got to where I am with Punch Digital. So delve into my background, what makes me tick, and why I decided to try and make an impact in the creative CGI industry....

 

What do you do?

I run Punch Digital, a small, but very capable CGI studio, which I’m very proud to be the front of.

Personally, I’m hands on with projects, clients and R&D, but as the business grows I want to hand some of these tasks to trusted employees and partners, under my direction of course!

My background is in creating marketing CGI illustrations, working for other firms, before setting up Punch Digital in 2012. 

Who do you help?

Past clients include the likes of o2, Belling and Ford, and we’re just as comfortable working with small, local firms too.

Punch Digital / myself will work with a wide range of people and business, and have no real “ideal client”. Some of the most exciting and interesting projects have come from the most unusual clients!

On a personal level, I want to help folk break into the CGI industry. I feel people can be unprepared when it comes to landing their first job. The way I’m kicking this off is through a LinkedIn group - Helping folk break into the creative CGI industries, where I aim to offer advice, help and support to anyone who needs it!

What pain do you solve?

CGI imagery, animations and interactive apps are a great way to help folk visualise products, architecture and anything else. 

The biggest pain we solve is to remove limitations. 

Room sets aren’t restricted to studio walls; kitchens can be visualised in any interior imaginable.

Products don’t have to be manufactured, they can be illustrated from sketches and ideas, perfect for gauging interest, or even marketing for sales, before the expense of manufacturing.

Individual product variation can be shown, without the need to build and photograph each combination, through an interactive configurator. No more swatches or sample pots!

Ultimately, I want to make CGI marketing imagery as easy and as accessible as possible for anyone who sells a product, property or anything else!

Why do you do what you do?

I’ve always been a keen artist, even as little boy doodling in make-shift art folders. I must admit my fine art skills won’t win any awards, but it’s something I’ve enjoyed and pursued right up to Art A-Level.

I’m also great with numbers, figures and problem solving. Again A-Levels in maths and business studies helped build this passion.

Luckily, CGI imagery is a combination of artist flare, and technical ability. Figuring a small technical issue can almost be just as rewarding as building a beautiful illustration. 

I believe what I and Punch Digital does is purposeful, helpful and adds value for our clients, helping them to market and sell their thing.

There’s no greater high than receiving an email or phone call from a client, thanking us for our hard work and success on their project. 

I also love the constant evolution of CGI imagery. The CGI industry doesn’t stand still, advances in tech often push expectations to produce higher quality, speed and frequency of work, which is fine and part of the exciting challenges.

There are also amazing opportunities to explore and expand into new areas, such as virtual reality or augmented reality, with the aim of making this tech available, accessible and useful to clients, which is often the biggest, but very rewarding!

Ultimately I just love the mix of creativity, technical and innovative aspects of the creative CGI industry!

(Plus it’s less messier than being a plumber (sorry dad)!!)

 

Dean

13/09/2019No Comments

Finished Friday // Dobb Lane Architectural CGI Illustration

We've had the pleasure of working cracking local development with a local architect and developer to visualise the 2 new properties.

3 images have been commissioned, and will go along side their marketing material to build interest, enquiries, and hopefully sell the houses before construction has finished!

You can check out the full project on the Behance page -

Dobb Lane // Architectural CGI Illustration

And if you'd like to know more about the project, are thinking about a CGI commission, or just want to friendly northern advice, then just drop us a line.

Contact details handily on the Contacts Page.

10/09/2019No Comments

VR Hits The Arcades, and it’s an obvious hit!

Recently I blogged out the Alton Towers Galactica ride, which is a mix of a real roller coaster and virtual reality. I thought the initial concept was great, you could fly through virtual worlds, and experience the G forces from the roller coaster. However it seemed to me that the ride makers were really missing a trick by only having 1 virtual world, and ZERO interactivity.

I know how expensive creating virtual worlds can be, but I also know that with a digital format, such as virtual reality, the cost to make physical changes to hardware or equipment is zero.

Recently whilst on a break, I noticed Virtual Rabbids The Big Ride in an arcade. It’s essentially an arcade game, where you sit on a motion simulator, wear a HTC Vive, and experience virtual worlds, from pirate adventures to Christmas sleigh rides!

OK this game doesn’t give the same thrills as the Galactica ride, and you can’t expect that from an arcade machine. However it does deliver an accessible, engaging, immersive experience without the need for a massive roller coaster.

It’s an obvious hit too. Out of all the arcade machines, Rabbids The Big Ride was by far the most popular, even though it was 400% more expensive than the other arcade games. OK perhaps the price and popularity are down to the uniqueness of the game, but it does go to show the appetite and willingness to give VR a go.

I personally see VR being a big hit in arcades, and might even spark a return to the arcades of decades gone by. I am still very much skeptical about VR. Will we ever overcome the social acceptance of the technology? It’s hard to convince people to wear a VR headset, and also hard to see how virtual reality can be anything other than a solo experience. But with a virtual reality arcade, I can see how a group of friends could use it in a very similar way to a normal arcade game, and that really does give me hope for the future of VR entertainment.

VR Virtual Reality

So is VR saved?

Who knows!

But I am glad that virtual reality is slowly becoming more and more mainstream, and being adopted in ways that actually give value though enhanced experiences.

Do I still think there's a massive social hurdle to overcome? Of course! But little steps like are paving the way.

Would you try a VR arcade game? Could you lose yourself in a virtual environment? Is VR the future of entertainment?

Drop me your thoughts!

Dean

14/08/2019No Comments

What would I do if….

Great question right? A good excuse to take a step back and look at things from a different perspective.

So over the next few weeks / months, I'll be doing just that in the form of a mini series to read at your leisure!

But what's the point?

Well, when it comes to creating marketing and promotional material for your business and products, the options can seem endless, or maybe there may be options that you haven't considered.

So, I want to use 15+ years of knowledge of the CGI, 3D, digital marketing industry, combined with an understanding of businesses needs, requirements and problems, to explain what I might do in your position.

The first piece will be "What would I do if I were a property developer?".

In this, I will look at the different options, from basic CGI artwork, to fully interactive applications, and maybe a few other options that perhaps you're not even aware of. I'll look at the pros and cons of different mediums, what to expect, cost guides and so on.

Essentially I hope this mini series will give you a good understanding of your options and maybe even help you to approach CGI studios so you get the most out of any future projects.

Don't miss out!

So this blog post is a little heads up for something that will be landing over the next weeks / months.

To make sure you don't miss out, subscribe to the newsletter here -

Click to subscribe!

And we'll add you to our monthly newsletter so you get the info straight to your inbox!

 

Dean

30/07/2019No Comments

Is no where safe? CGI food in adverts?

I had a thought whilst watching the adverts (well someone has to watch them right?!).

We know CGI is used in all kinds of advertising, from cars to iPhones. But what about food?

It was this latest advert from McDonald's (chocolate milkshake is my guilty pleasure), where right at the end, you see floating chicken wrap. And my mind being as weird and wonderful, thought "...is that CGI?".

Food CGI McDonalds Marketing Advertising

Now let's think about this. It really isn't that strange to actually think that a chicken wrap could be 3D. OK it is a little strange. Perhaps I should use the word "feasible" instead.

But we're actually quite use to seeing CGI in food commercials. Maybe the use of CGI has been less literal, more playful....

However it does beg the question, is CGI being used to visualise actual food in advertising?

I know it's possible to re-create food to a very high, believable level (see above).

But is it actually more commonplace in advertising than what we're aware of? And what are your feelings on that? Is it OK? Is it any different to a fully staged photo-shoot, where food are covered in all sorts to make them look desirable?

 

Anyway, I'm curious to know, and will dig a little deeper, but if you have any examples, send them my way.

Or maybe you just suspect the use of CGI in a food commercial, again, drop me a message, I'd love to know!

 

Dean

24/07/2019No Comments

The July Newsletter

The July Newsletter is out

Head to...

https://mailchi.mp/983ae71e4ced/istgx2uajf-2096145

for a quick read. And hit the subscribe button to make sure you don't miss future editions!

Dean

23/07/2019No Comments

Digital Room Sets // Off-The-Shelf just won’t do!

I often get asked

"Do you have any room sets we could use?"

And the simple and honest answer is

"No"

 

There is ONE reason why. It's too much of a compromise, with little advantage.

Interior CGI Bedroom Luna Visualisation

Let me explain. Our digital room sets are built to visualise a product. A room set to visualise kitchen tiles will be built, lit, propped and designed to purposely visualise tiles.

To now use that set to visualise a dining table would be possible, but not ideal. We'd spend too much time re-jigging and re-arranging an old set. It's actually much better to start with a blank canvas, and can be more efficient too.

CGI Architectural Visualisation Visualisations Architecture Housing Development Animation Interior Internal KBB Bathroom

That's not to say that we can't re-use parts of the past digital room sets, such as windows, chairs or light fixtures. However the architecture of the room is best to be built from scratch.

Re-using and re-purposing digital assets can be used along side new and custom fixtures too. That way you have something unique, bespoke and tailored to you and your product.

Interior 3D CGI Visualisation Illustration Klio Office

 

So, if you're looking to use interior digital room sets to visualise a product, perhaps think about building one that suits your needs perfectly. Don't be fooled that using an off-the-shelf set will save you time and money, it likely wont.

 

Don't compromise!

 

Dean

18/07/2019No Comments

Finished Friday // Fredericsburg CGI Interior Visualisation

How do you explain how an interior space will look following a fantastic refurbishment?

With amazing images, right?

We were commissioned to create 3 interior visualisations to preview the gym, kitchen and lounge areas of this re-development.

A detail spec, drawings and brief was supplied, and we did the rest to produce these images.

Check out the full project over at

https://www.behance.net/gallery/82902523/Fredericsburg-CGI-Interior-Visualusation

LIKE WHAT YOU SEE?

WANT TO KNOW MORE?

USEFUL LINKS

Site Map
Privacy Policy

Punch Infinity
Switch
Archive
Contact
Subscribe

INSTAGRAM FEED

instagram-image
instagram-image
instagram-image
instagram-image

PUNCH DIGITAL

Punch Digital Services Ltd

Registered Office :
Peel Walker
11 Victoria Road
Elland
HX5 0AE

Company No:
07938732

VAT No:
GB 282 4398 77